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By joining Bio-Techne, you will join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all its brands, provides tools for researchers to further treat and prevent disease worldwide. Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

Position Summary

We are seeking a Market Development Manager in EMEA to develop and implement the regional marketing strategy in alignment with the global go-to-market plans, growth strategy and sales targets.

You will work with a broad team from commercial, business development, product management, global and regional product marketing to develop multi-channel marketing plans to drive revenue growth and build the opportunity funnel. This position will maintain an understanding of customer requirements for our products, applications, and research areas to localise strategies for maximum effectiveness and drive marketing programs resulting in measurable impact on pipeline, revenue, and gain market share.

Key Responsibilities

• Lead regionalisation of the Product Marketing strategy for the EMEA region and the deployment of marketing tactics using a multichannel approach including print, digital, social, events, and sales channels

• Work cross functionally to develop and support the marketing strategy to achieve revenue and market adoption, targeting segments that drive demand generation, pipeline health and new contacts in these segments.

• Key stakeholder in the defining and driving the annual Strategic Action Planning for EMEA

• Participate in regional market development meetings to report marketing performance, gather input, and capture local product and market trends to adjust and refine strategy to best meet the customer and commercial team needs.

• Provide regional perspective, conduct regional customer and sales interviews to gain specific knowledge of the local market needs to refine the regional marketing message and sales enablement.

• Develop effective sales selling tools, technical training and customer facing materials in collaboration with product management and regional commercial teams.

• Nurture relationships with key leaders and partners in the region to foster collaboration.

• Support marketing budget management, ensuring marketing activities achieve expectations.

• Own product pricing in the region.

Qualifications

Education and Experience:

• A Bachelor of Science, in a life sciences field (cell biology, microbiology, biochemistry, biophysics, chemistry) or equivalent with a good work experience (preferably partially in industry).

• Masters – post graduate degree, or PhD preferred.

• Academic and/or commercial experience in Spatial Biology essential.

• Customer-centric with a good working knowledge and experience in marketing, sales, or sales support in technical / scientific products; If you have experience in microscopy, this would be amazing.

Knowledge, Skills and Abilities:

• Experience working in a complex, highly matrixed organisation and ability to partner / influence; strong record of building alignment in cross-functional teams.

• Self-motivated, demonstrates creativity and problem-solving ability with good intuition for business, proven written and verbal communication skills.

• Experience in developing successful lead generation programs using multi-channel strategies with ability to plan, execute and measure and ability to learn from previous campaigns to improve future performance.

• Self-starter and fast learner to manage multiple projects' scope, budget and schedule to achieve timely completion.

• Travel is required (25%); this will be across EMEA and internationally.

EPIC Attributes (Bio-Techne values):

Empowerment

Set goals and monitor KPI’s for the direct reports. Assess results and adapt as necessary to ensure continuous improvement of support.

Ability to collate and produce comprehensive reporting. Monthly, Quarterly and Management review

Passion

Love science, give it everything, maximise opportunities and be a strong brand ambassador.

Provide guidance and support to other team members and departments.

Excellent attention to detail, time management and process management.

Innovation

Outstanding problem solving and interpersonal skills.

Self-directed and creative.

Contribute to the success of the team and by challenging and offer suggestions/ ideas and feedback.

Collaboration

Work closely with all departments within EMEA to ensure superior customer support.

Work closely with peer Leaders to ensure consistency of service across regions and brands.

Work closely with Technical & Service departments to ensure quality of support.

Support the NPS program and perform account recovery when scores indicate customer dissatisfaction.

Negotiating and influencing skills.

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.