Job Information
Caterpillar, Inc. CTCT Customer Segment Consultant in Westminster, Colorado
Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World
Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.
When you join Caterpillar, you are joining a team of makers, innovators, and doers. We are the people who roll up our sleeves and do the work to build a better world. We don’t just talk about progress and innovation. We make it happen. And we are proud of that, because it helps our customers build and power the world we live in – the roads, hospitals, homes, and infrastructure. Without a dedicated workforce Caterpillar could not effectively meet our customer’s needs. Join us.
Job Summary:
The CTCT division (a joint venture between Trimble and Caterpillar) exists to create the industry standard grade control platform, enabling the development of positioning and control products for earthmoving, paving and compaction machines in the construction, mining and landfill industries, using technologies such as GNSS, optical total stations, lasers and sonics. The products are used in a range of applications where the operator of the machine benefits from having accurate horizontal and vertical guidance (and awareness(zones, and more)) and the office benefits from rich data collected on the machine.
The Customer Segment Lead is responsible for making sure that our parents and grade control application and platform teams fully understand a specific customer segment. This includes the user groups, personas, how they use our products, what machines they use, the potential for sales, where they are located, how well we are doing compared to competitors, and more. This person will develop product and Go-to-Market strategies to make sure we do well in these customer segments. They will work closely with other teams and parent groups to gain and share this knowledge and strategies. They will also build and manage a group of actual customers and dealers who can give us feedback. As an expert in the customer segment, the Customer Segment Lead will sometimes help the product development teams plan their product roadmaps and other times help teams connect with customers. Overall, the Customer Segment Lead's job is to help our teams and parent groups succeed with these specific segments.
What You Will Do/ Key Accountabilities:
Customer Segment Expertise
Parents and CTCT have a shared understanding of the unique characteristics, and thus the unique value proposition, of that segment
Parents and CTCT are able to make decisions on “% Focus” for that segment based on opportunity and strategic alignment
CTCT Product Teams are building their roadmaps in support of the larger parent-prioritized % Focus
CTCT Product Teams have a strategic framework to guide roadmaps that will be successful in the targeted segment
CTCT Product Teams have a segment SME they can engage when building their roadmaps
Parents have a Segment-specific GTM strategy that they can choose to leverage
Continuous customer engagement, as well as current industry trends, competitive and market insights, inform segment strategies
Engaged and Representative Customer Access
We have a customer segment cohort for the org to work with in all phases of learning
We have a good understanding of what internal field experience we have in targeted segments
The customer cohort includes diversity that is representative of the larger segment (regions, machine types, applications, etc.)
Access to customers is not a deterrent for getting field feedback
Customer partners in the cohort remain engaged because interactions are at an appropriate frequency
Customer partners in the cohort remain engaged because they feel it is a mutually beneficial relationship
Competitive Landscape
Parents and CTCT have a clear list of competitors within that segment
In-depth competitive evaluations are being performed based on the priority within the segment
Product Teams are building roadmaps based on segment strategies that improve our competitive position
Deliver Stakeholder Needs
Communicate the segment vision and strategy to stakeholders, both internally and externally (tell the “Segment Story”)
Product, GTM, analytics and New Technology strategies for the specific customer segments
Guide the adoption of OKR alignment and use of a dashboard to track and measure success
Keep stakeholders in the loop
Deliver outcomes to the expected level of quality
Help stakeholders articulate the problems that need to be solved
Serve the Organization
Act as a servant leader and effect change through influence and inspiration
Collaborate with Parents, Portfolio, Product Leads, Product Managers, Verification and Validation, Design and Technical Leads, to build consensus and resolve blockers
Perform additional tasks as required from time to time.
Constantly work to improve and develop both communication, leadership, and people skills
Education Requirement:
- A BS in Engineering or related field
What Skills You Will Have:
Customer Focus:
• Facilitates strategies that lead to the 'right' products and services that resolve customer segment needs.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Communicates and models the criticality of customer focus as an organizational strategy.
Creativity:
• Maintains balance between innovation and pragmatism.
• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages, solicits, and rewards imaginative ideas.
• Supports experimentation and accepts occasional setbacks or failures.
• Finds new ways to approach problems.
Effective Communications:
• Reviews others' writing or presentations and provides feedback and coaching.
• Adapts documents and presentations for the intended audience.
• Demonstrates both empathy and assertiveness when communicating a need or defending a position.
• Communicates well downward, upward, and outward.
• Employs appropriate methods of persuasion when soliciting agreement.
• Maintains focus on the topic at hand.
Influencing:
• Develops basic persuasive arguments.
• Discusses organizational culture around providing input on decisions.
• Uses active listening skills and probing techniques to surface opportunities to influence.
• Identifies who the decision makers are and how they receive information.
• Regularly presents ideas or suggestions to associates in persuasive terms.
Relationship Management:
• Communicates to parents regarding expectations of all parties.
• Communicates internally and externally clear summaries and strategies for customer segments.
• Conducts periodic reviews of work effort, progress, issues, and successes.
• Maintains productive, long-term relationships with parents.
Strategic Thinking:
• Advises on the segment's idealized go-to-market strategy.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.
Additional Information
The locations for this position are Mossville, IL; Dayton, OH; and Westminster, CO.
Domestic relocation assistance is available for this position.
This position may require up to 25% travel.
What You Will Get:
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides:
Competitive Base Salary
Annual incentive bonus plan*
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
401k savings plan
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
*Subject to annual eligibility and incentive plan guidelines.
Final details
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers .
For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media
#LI
Summary Pay Range:
$142,080.00 - $213,000.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Annual incentive bonus plan*
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
401k savings plan
Health savings account (HSA)
Flexible spending accounts (FSAs)
Disability benefits
Life Insurance
Parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits and Employee Discounts
Tuition Reimbursement
Career Development
*Subject to annual eligibility and incentive plan guidelines .
Posting Dates:
May 16, 2024 - May 30, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.