Think Beyond The Label Jobs

There’s never been a better time to join TravelCenters of America! For more than 50 years, millions of professional truck drivers and motorists have called our travel centers home, depending on us daily for fuel, food, truck maintenance and essential services.

Now a part of the bp family, TA is focused on growing its network of travel centers, implementing cutting edge technology and embarking on innovative alternative energy and sustainability initiatives.

From our locations across the country, to our corporate headquarters in Westlake, Ohio, every team member is a stakeholder in TA’s success. This environment offers endless career opportunities for individuals interested in sharing their ideas, growing with the company and shaping TA’s future.

Job Summary

The Social Media Manager will play a key role on the Marketing Team driving strategy for all social media channels, managing and growing communities. This position will develop the social media content calendar, work with the Creative team to develop content, post all content and report on post KPIs.

Duties and Responsibilities

• Social Media – Develop engagement strategy for current social media channels – including Facebook, Instagram, YouTube, X

• New Channel Development – Develop POV in implementation of new channels including TikTok and SnapChat

• Content Strategy and Development

• Community Management and Engagement– Monitor conversation across all social media communities and engage in conversation

• Issue resolution – Identify concerns raised in social media and resolve through appropriate Support center personnel

• Trend Identification and implementation – Identify social media trends and decide whether to implement in TA channels

• Influencers – Develop influencer strategy

• Reporting and Analytics - Track, analyze and communicate important metrics surrounding social performance. Based on analytics adjust strategy

Qualifications

• BS in Marketing or relevant field, MBA preferred or equivalent work experience.

• 5+ years of professional experience in managing social media.

• Proficient in Google Analytics

• Excellent verbal and written communications skills.

• Keen ability to manage multiple projects with numerous ever-changing deadlines.

• Familiarity working across social media platforms.

• Ability to cope with shifting priorities and quick response times.

With us, you’ll enjoy:

*Competitive wages and annual bonus opportunity

*Medical, dental, vision and life insurance

*401(k) with a company match

*Paid vacation and holidays

*Tuition reimbursement

*A wide variety of discounts on technology, travel, food and fuel

*Opportunity for growth and advancement with company paid training

Not all benefit plans are available to all team members. For a more comprehensive list of benefits, please visit https://www.ta-petro.com/careers/working-in-our-corporate-office

Pay Range

$0.00 - 0.00 annually - A pay range listed reflects the potential pay for this role. The pay will depend on various factors, such as responsibilities of the position, job duties/requirements, and relevant experience and skills. Not all positions posted will have a pay range listed.

Our travel centers serve thousands every day; not one traveler is the same and our team must reflect that. We can "return every traveler to the road better than they came" only by understanding and celebrating individualism. TravelCenters of America is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless race, color, religion, creed, national or ethnic origin, age, marital status, familial status, ancestry, sex, gender, pregnancy, gender identity or expression, sexual orientation, mental or physical disability, handicap, military service or Veteran status, genetic information or membership in any other category protected by applicable federal, state or local law. At TravelCenters of America, we invite everyone to make themselves at home.

Individuals with a disability may request a reasonable accommodation related to our recruiting process. If you would like to request an accommodation related to the recruitment process, please email us at appada@ta-petro.com. In your email, please include your first and last name, phone number, the position and location for which you are applying, and details pertaining to the accommodation request.

Working Conditions / Physical Requirements

In this role, the employee is continuously sitting and typing, frequently talking and using eye and hand coordination and may also be required to climb or balance; stoop, kneel, crouch or crawl. The employee is occasionally required to lift and/or move objects. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Standing, walking, bending over, and repetitive use of legs are done occasionally. All performed with or without a reasonable accommodation.

Disclaimer

This job description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. TA Operating LLC reserves the right to revise the job description at any time. This job description is not a contract for employment, and either the incumbent or TA Operating LLC may terminate employment at any time, for any reason.