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Vision Research is a Business Unit in the Materials Analysis Division of AMETEK, Inc. Vision Research manufactures industry leading high-speed digital cameras. Our cameras are primarily sold into industrial, academic, defense and government research facilities. We also have a smaller entertainment oriented camera business. Although not our primary focus, Vision Research has received both an Academy Award and an Emmy for our technical contribution to the entertainment industry. To learn more about Vision Research, Phantom cameras and to get a good idea of the type of images we can collect please go to www.phantomhighspeed.com.

Position Summary:

We are seeking a high-energy Digital Marketing and Communications Leader to spearhead our marketing initiatives globally, leading an international team. This is a key leadership role responsible for shaping our Phantom brand's digital presence, driving lead generation, and optimizing customer engagement across multiple channels. You should possess a keen understanding of SEO, SEM, SMM, content marketing, marketing automation, and a wide array of digital marketing tools. If you have a passion for marketing and are excited by emerging technologies/applications, then this is a perfect opportunity for you.

Key Responsibilities:
Strategic Planning: Develop and execute comprehensive digital marketing strategies that align with overall business objectives, enhance brand visibility, and drive growth.
Leadership: Directly manage an international team, vendors, and marketing budget to optimize the overall ROI.
Collaboration: Work closely with cross-functional teams (sales, product, design, etc.) to ensure alignment between digital marketing initiatives and company goals.
SEO/SEM Optimization: Conduct thorough keyword research, execute on-page and off-page SEO strategies, and manage SEM campaigns (PPC) to maximize website traffic, search rankings, and conversions.
Content Mastermind: Create engaging, valuable content across various formats (video, website copy, social posts, email, etc.) that aligns with SEO best practices and effectively communicates our value proposition. Leverage Generative AI tools to support content rotation.
Social Media Management: Oversee social media strategy using Hootsuite or similar tools. Build and manage a strong brand presence across key platforms, foster customer engagement, and monitor social media analytics.
Analytics & Reporting: Analyze and interpret data from Google Analytics and marketing platforms to evaluate campaign performance, identify trends, and inform strategic optimization. Present insights to stakeholders.
CRM & Automation: Leverage CRM systems for campaign management, automation, lead nurturing, and customer segmentation.


Required Qualifications:
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
8 years of proven experience in digital marketing, demonstrating success in SEO, SEM, and SMM strategies.
Strong understanding of website content management systems (CMS).
Solid analytical skills and experience interpreting data using Google Analytics or similar tools.
Excellent writing and storytelling skills with impeccable copywriting abilities.


Preferred Qualifications:
Working knowledge of SEO tools (Silktide, Ahrefs).
Experience with social media management tools (Hootsuite, Proofpoint).
Familiarity with CRM systems (Salesforce).
Experience with email marketing platforms (Pardot).
Understanding of marketing automation principles.
Working knowledge of Adobe Creative Cloud applications.
Proactive learner with an interest in emerging technologies in digital marketing.
International team leadership experience with either direct or indirect reports.


Compensation

Salary Minimum: Market

Salary Maximum: Market

Incentive: No

Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion.

AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1 (866) 263-8359.

Nearest Major Market: New Jersey


Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity