Think Beyond The Label Jobs

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Product Marketing Manager will be responsible for driving the success of our Portable Generators business via marketing impact. You will be responsible for developing strategic marketing plans for new & existing products, creating compelling product positioning & messaging, and collaborating cross-functionally to ensure successful strategy execution.

Essential Duties & Responsibilities:

Develop & Optimize Product Marketing Strategies:

• Leverage data and insights to establish and optimize go-to-market strategies

• Analyze consumer research, market trends and business performance to optimize marketing plans

Establish Compelling Product Positioning:

• Develop clear and compelling product positioning, including messaging that resonates with target audiences

• Create differentiated positioning strategies to establish our products as leaders in the market and drive sales

Execute Go-to-Market Strategies:

• Collaborate with cross-functional teams to develop and execute go-to-market plans for existing products & new product launches

• Work closely with sales, product, creative, and communication teams to ensure alignment and consistency of execution

Create & Deploy Content:

• Create and manage marketing content, including advertising, digital assets, and sales enablement materials

• Collaborate with creative, website, media & channel marketing teams to develop engaging and informative product content

Minimum Qualifications: ​

• Bachelor's or Master's degree in marketing, business, or a related field, or equivalent experience

• 5+ years’ proven experience in product marketing, with a track record of driving results

Preferred Qualifications:

• MBA

• Familiarity with generators and/or power stationsSupervisory level experience, project management and/or responsible for critical initiatives

Knowledge, Skills and Abilities:

• Strong analytical skills with the ability to interpret data and market trends.

• Excellent written and verbal communication skills

• Ability to collaborate effectively with cross-functional teams

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.