Job Information
FocusKPI Inc. Marketing Manager [Internal] in United States
FocusKPI is seeking a dynamic and creative Marketing Manager to join our team and drive our marketing efforts. Please contact Dan Zhang at danz@focuskpi if needed.
Position Overview:
As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote FocusKPI's product and service. You will lead marketing campaigns, manage brand positioning, and collaborate with cross-functional teams to drive customer acquisition and engagement.
Key Responsibilities:
Develop and implement a cohesive marketing strategy to increase brand awareness and drive customer acquisition.
Plan and execute multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, and events.
Conduct market research to identify trends, competitor analysis, and customer insights to inform marketing strategies.
Collaborate with the sales team to develop lead generation and nurturing strategies.
Manage and optimize the company's online presence, including website, SEO, and social media channels.
Create compelling content, including blog posts, whitepapers, case studies, and videos, to engage and educate target audiences.
Analyze marketing performance metrics to measure campaign effectiveness and ROI, and make data-driven decisions.
Oversee the marketing budget and ensure efficient allocation of resources.
Coordinate with external vendors, agencies, and partners as needed.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
Proven experience as a Marketing Manager, preferably in the B2B or AI industry.
Strong understanding of digital marketing channels and tools.
Excellent written and verbal communication skills.
Creative mindset with the ability to develop innovative marketing campaigns.
Strong analytical skills and proficiency in marketing analytics tools.
Ability to manage multiple projects and prioritize tasks effectively.
Proficiency in marketing automation platforms and CRM systems.
Thank you!
FocusKPI Product Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ . The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
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