Job Information
IHG Digital Marketing Executive, Crowne Plaza Changi Airport in Singapore
As Digital Marketing Executive, you’ll promote and maintain good public relations in order to maintain the prestigious image of the hotel. You’ll also assist in planning, directing, controlling, coordinating and participating in all Public Relations activities.
A little taste of your day-to-day
Every day is different, but you’ll mostly be:
Develops and implements promotional activities by coordinating with involved departments, inviting VIPs and media and issuing press releases
Coordinate all activities with the Sales Manager
Build rapport and strong relations with employees
Work collaboratively with the marketing team and various hotel departments to identify opportunities, conceptualize and execute digital marketing campaigns and promotions
Accept all complaints, requests and inquiries from both clients and media and liaise with departments involved for handling
Coordinate guest lists and invitations for VIP receptions, luncheons and dinners
Extend personalized service to VIPs by providing a warm welcome in a different manner to main good public relations
Develop hotel gifts and giveaways to give guests higher satisfaction levels • Entertain clients and provide proper customer service
Lead the Hotel’s social media strategy, including the creation and maintenance of a social media calendar that drives follower acquisition and engagement via Facebook, Instagram, TikTok and LinkedIn accounts
Engage in social media monitoring and daily community engagement activities including prompt handling of queries and feedback
Assist superior in the preparation and management of department’s budget including monitoring of departmental costs and inputting into annual budget and sales and marketing plan
Drive continued brand awareness online to generate direct leads, traffic targets and revenue in line with business objectives
To process quotations and invoices for the department in a timely manner, in addition to general administrative support for the team
Supports performance marketing which includes reviewing, implementing and monitoring paid search, display, remarketing, and metasearch campaigns
Develop and implement KOL / influencer outreach programmes for Singapore and key source markets
Prepare campaign reports, metrices and monitor key indicators to drive social media engagement
Plan and develop email marketing (eDM) programs to drive brand loyalty, engagement and conversions
Identify trends and insights so as to optimise budget, spend and performance based on the insights
Manage content updates across all digital platforms, including brand.com, microsite, public signages, IPTV, landing page creation
Supports the implementation of any new corporate, regional or brand initiated digital marketing efforts
Update creative assets to augment digital marketing activities with a focus on paid media
Share digital marketing best practices key travel industry and consumer trends with internal stakeholders
Handles photography, filming and adhoc functions assigned by the direct supervisor
What we need from you
Minimum Diploma or equivalent
Minimum 2 to 4 years of digital marketing and/or social media experience.
Familiar with digital trends and digital marketing channels/tools.
Creative and well versed in social media content development
Strong knowledge of local businesses and business trends required
Proficiency in Microsoft Office, Adobe Photoshop, Abobe Lightroom, Video Editing software would be a plus.
Excellent written English and oral presentation
Self-starter and problem-solver at heart with a can-do attitude
What you can expect from us
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
So, join us and you’ll become part of our ever-growing global family.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted and valued partner for connecting both domestic and global groups alike.
Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.