Job Information
Hologic Marketing Specialist in United Kingdom
Marketing Specialist
Belgium
Spain
United Kingdom
Portugal
12 Month Fixed Term Contract
Are you ready to make an impact in the world of healthcare marketing?
Hologic, a global leader in women's health, is seeking a passionate and results-driven Marketing Specialist to join our Screening, AI and Connected Health division in EMEA. This is a unique opportunity to contribute to a company that is dedicated to improving lives with innovative medical technology.
About Hologic:
At Hologic, we are on a mission to champion women’s health by providing innovative solutions that enhance early detection, improved diagnostics, and advanced surgical treatment. Our groundbreaking work in the Breast and Skeletal Health division is at the forefront of making a profound difference in the detection of breast cancer and bone density disorders.
As Marketing Specialist, Screening and AI Solutions EMEAC , you will work n collaboration with the Regional Product Marketing Managers for Screening and AI/Connected Health, is responsible for the execution of EMEAC product marketing strategy, competition database, special projects leadership and other activities designed to increase the net value and vitality index growth of the Screening and AI Solutions portfolio.
This role communicates with our Regional and EMEAC marketing teams, EMEAC commercial sales, Marketing Operations (MOPs), Medical Education and supporting functions to enable and execute the marketing activities related to the key priorities in the franchise for the year.
You will be responsible for the tactical execution of the strategic marketing activities at a regional level. Additionally, it will be part of the responsibilities to understand current and future market needs and priorities; this includes active curation of competition information as pricing, product positioning, new launches and commercial activations.
What to expect:
Lead special projects related to customer segmentation, competition database, sales supporting projects and/or brand plans
Manage the day-to- day responsibilities of Hologic marketing execution – from hands-on operational work to coordinating with agencies, partners and distributors for execution, holding them accountable for contractual deliverables and KPIs.
Analyze market data including funding, policy, competitive activity and regulatory requirements and support the Product Management team to inform marketing planning, business strategies and accessible market quantification.
Support in driving commercial excellence (Sales & Marketing) in EMEAC. Collaboration with sales effectivness, sales training, strategic marketing and demand planning to accelerate opportunity velocity and drive improved forecasting accuracy.
Promotional tool creation: provide Hologic Distributors with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan
Oversee all marketing content (brand, visual, messaging) for local projects as per brand guidelines prior to public distribution, seeking approval from the central MarCom team when necessary.
Participate in strategic planning initiatives including long range plan to ensure profitable growth opportunities are supported.
Support the execution of any global and regional campaigns, as delegated from the strategic marketing team.
Adhere to and ensure the adherence of Hologic Code of Ethics, all Company policies, rules, procedures, and housekeeping standards
What we expect:
Background in radiology, or biomedical engineering is preferred
Experience in marketing communications or product management within the medical device or healthcare industry.
Strong understanding of the healthcare market and the ability to translate technical product features into customer benefits.
Excellent communication, presentation, and interpersonal skills.
Ability to work collaboratively in a fast-paced, global environment.
Creative thinker with a data-driven approach to problem-solving.
Fluent in English, with additional languages beneficial
Hologic is committed to fostering an inclusive and diverse work environment where our team members can thrive and contribute to improving women’s health. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth.
We look forward to your application.
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