Job Information
Herbalife Principal I, Product Activation in Torrance, California
Principal I, Product Activation
Category: Digital Office
Position Type: Regular Full-Time
External ID: 13717
Location: Torrance, CA, United States
Date Posted: Jul 2, 2024
Hiring Range: 146,500.00 to 165,800.00 USD Annually
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Overview
THE ROLE:
The Principal I, Product Activation is responsible for driving the implementation and market activation of new products and services within the organization. This role ensures alignment with overall business and marketing objectives and leads cross-functional teams to ensure successful product launches.
HOW YOU WOULD CONTRIBUTE:
• Develop and lead comprehensive go-to-market strategies for new products, ensuring alignment with overall business and marketing objectives.
• Lead and handle change projects, ensuring alignment with project objectives, timelines, and budgets.
• Coordinate cross-functional teams to deliver project landmarks and lead project risks and issues optimally.
• Engage with senior market leaders and customers to capture feedback, adjust activation strategies, and drive product adoption.
• Supervise and analyze product performance post-launch, implementing high-impact improvements to increase market share and customer happiness.
• Maintain continuous dialogue with all team members to ensure alignment and responsiveness to market needs.
• Craft and implement change management strategies and plans to ensure successful adoption and implementation of product changes.
• Conduct impact analyses, assess change readiness, and identify key team members.
• Provide mentorship and guidance to Specialist roles and other team members.
WHO YOU WOULD PARTNER WITH:
• Collaborate closely with the Product Management teams to align product features with market needs and activation strategies.
• Work with the Marketing department to build compelling marketing materials and campaigns that support product launch and ongoing promotion.
• Partner with the Global Business Services as well as regional counterparts to develop training and support materials, ensuring they are fully prepared to sell and support the new products.
YOUR REPORTING STRUCTURE:
• Reports directly to: Director, Product Activation
• Direct reports: None
PARAMETERS FOR SUCCESS:
KEY METRICS/FINANCIAL TARGETS:
• Time to market for new products and the efficiency of product launch processes.
• Market penetration rates and speed of adoption for new products.
• Customer feedback and happiness scores related to new product features and usability.
ORGANIZATIONAL REQUIREMENTS FOR SUCCESS:
• Access to the latest market research and competitive analysis tools.
• Support promotional campaigns, and other launch activities.
• Strong support from leadership across the organization to prioritize product activation efforts.
• Define and supervise key performance indicators (critical metrics) to measure the success of change initiatives.
• Conduct post-implementation reviews to identify lessons learned and areas for improvement.
REQUIRED KEY CAPABILITIES:
• Proven expertise in product launch and go-to-market strategies.
• Strong project management skills with the ability to lead cross-functional teams.
• Excellent communication and persuasion skills to engage and influence team members.
• Adaptability to respond quickly to market feedback and adjust strategies accordingly.
Qualifications
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
• 4+ years of experience in product marketing, customer acquisition, or customer engagement roles
• Strong leadership and team management skills
• Excellent communication, presentation and interpersonal skills
• Consumer and data-driven approach
• Experience with marketing automation and customer relationship management (CRM) tools
• Experience working with cross-functional teams.
• Ability to work in a fast-paced, multifaceted environment.
• Strong project management skills
• Strong organizational change management skills
Education:
• Bachelor's degree in marketing, business administration, or an equivalent.
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At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.
Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).
Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.
If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to
talentacquisition@herbalife.com
.
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