Job Information
CIBC Senior Manager, Media Strategy & Planning in Toronto, Ontario
We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com (https://www.cibc.com/en/about-cibc.html)
What you’ll be doing
Reporting to the Director, Media Strategy & Planning, the Senior Manager, Media Strategy & Planning will manage the media planning and execution for brand, sponsorship and business unit activities. As a key member of the Marketing and Client Communications team you will be focused on providing media expertise to maximize efficiency, optimize spending and drive business results for our strategic priorities and marketing initiatives.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How you’ll succeed
Media Planning & Strategy: Demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns.
Channel Expertise: Deep understanding of all facets of offline and online media & ability to provide internal media guidance & POVs to marketing communication peers. Keen interest in media trends, consumer media consumption, emerging digital trends & competitive financial services activity.
Relationship Building: Primary contact in the day to day management & development of all media plans. Demonstrated experience working collaboratively and forging strong working relationships with multiple stakeholders, including external agency & platform partners.
Data Analysis & Measurement: Manage the interpretation of analytics, dashboards and KPIs to inform and optimize media campaigns. Maintain up-to-date knowledge on media measurement tools, competitive reporting, emerging digital technologies & media analytics and modeling.
Who you are
Experienced in Media. Strong offline & online experience in developing media strategies & tactical plans to deliver against business objectives within a client organization and/or an advertising agency.
Strong understanding of digital & paid media technology and tools related to all media planning, execution & measurement.
You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
Intermediate knowledge of Excel to assist in ease of reporting and data consolidation.
Ability to compile data in a presentable manner to be relayed to key stakeholders via PowerPoint.
You’re a certified Marketing or Advertising professional , including Digital Media .
Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program, defined benefit pension plan, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay, 33rd Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Business Effectiveness, Client Relationship Management, Detail-Oriented, Digital Media, Media Advertising, Media Planning, Process Improvements, Relationship Management, Teamwork
At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.
Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.
Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.