Job Information
Diageo eCommerce Commercial Manager (Fixed Term Contract) in Toronto, Canada
Job Description :
eCommerce Manager • Customer Marketing
5 Month Contract Assignment
Context and Scope:
Diageo Canada produces and sells leading Spirits, Beer & Ready-to-Drink (RTD) brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Crown Royal, Don Julio, Tanqueray, and Guinness. Our vision is to be the best and most trusted Consumer Packaged Goods Company in Canada!
Are you passionate about developing strategic partnerships with customers and team members to drive business results? Are you driven, self motivated and interested in owning the development of an e-commerce strategy in a high growth, yet under-developed category? Are you looking for an entrepreneurial environment, where you can have broad and lasting influence on business results? If so, this may be the perfect role for you!
Purpose of Role:
The eCommerce Manager will lead the development and execution of our e-commerce strategy, developing strong relationships with marketplaces and retailers to build targeted growth plans, activate our brands digitally and assess the data to measure results and contribute to broader channel and category insights.
This role will work closely with our marketing, customer marketing brands teams as well as the Sales Teams to develop solutions for this important channel, and work with our Diageo sales teams and broker partners to build lasting partnerships with our customers.
Responsibility:
- This role is accountable for developing and imbedding our e-commerce strategy within Diageo and support the sell-in of e-commerce plans with our key retail partners. This role will coach our brand and customer marketing teams, to ensure we are creating omni channel programming to deliver against brand and customer volume growth plans. The E-Commerce Manager will serve as the expert for our sales teams with customers to assist in the development and implementation of programming. In addition, this role will analyze business performance within the channel, and build out insights related to consumer trends in digital and ecommerce through the collection and interpretation data where available. This is done in a hybrid working environment with 3 days a week in the Toronto office.
Key Outputs and Results:
Implement and shape omnichannel/ecommerce strategies, fundamentals, and programs incollaboration with sales, marketing, customer marketing, retail and ecommerce partners
Drive strategy on the evolution of Diageo product content and helps define landscape for beverage alcohol digital catalog shelf management
Build out insights related to consumer trends in digital and ecommerce through the collection and interpretation of the data
Coordinate with partners and retailers on the product catalogue including syndication, content and product portfolio imagery; Maintain the relationship with Diageo Canada’s digital shelf management agency GS1 including supplier performance and contract management
Assist retailers in development of their assortment strategy of Diageo products and start to build broader insights around the future of endless aisle and warehouse shipping in the future.
Collaborate with the Innovation and On Premise National Accounts teams to ensure innovation product details are available in the GS1 system so that national grocery accounts can list and launch these products as quickly as possible
Optimize details of Diageo’s existing product portfolio in GS1 so that Liquor Control Boards and third-party alcohol takeout and delivery applications can seamlessly integrate this information into their online platforms
Develop coordinated marketing plans across paid owned and earned media channels
Qualifications and Experience Required
Bachelors degree required
3-5 years of experience in an omnichannel and e-commerce sales function within Consumer Packaged Goods Industry required
Healthy mix of performance and creative marketing skills
Office suite proficient including intermediate excel and strong PowerPoint skills
Prior involvement and proven advocacy in the digital and ecommerce space more broadly
Understanding of Nielsen, IRI and other syndicated data sources preferred
Knowledge base of eCommerce partners such as GS1, MikMak, UberEats, Skip the Dishes
Worker Type :
Regular
Primary Location:
Downtown Toronto
Additional Locations :
Job Posting Start Date :
2024-06-18
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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