Job Information
Treasury Wine Estates Trade Marketing Manager GTR & On Premise in Shanghai, China
About the role
This role is responsible for customising brand driven strategies into activities/programs providing our customers a localised activity plan leading to mutually beneficial results by:
Activity Planning: Deliver the regional markets and customer costed activity plans.
Activity Design: ensuring commercial viability in line with the brand strategy and market ambition.
Activity Execution: message creation, sales engagement , collateral design, customer/channel selection and executional excellence.
Project Management: End to end activity ownership, business unit funding coordination and resource allocation.
Aligning customer marketing initiatives with brand and market priorities through collaboration with brand marketing and commercial teams in annual periodic planning processes
Integrating in-store programs into the comprehensive brand media plan and strategy
Utilizing insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners
Developing programs that provide a source of differentiation for both the supplier and the retail partner
Creating intuitive, straightforward programs that provide both information and education to shoppers
Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of marketing programs
Manage agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table.
Utilize return on investment (ROI) models for all promotions and special packs to manage profitability.
Manage brand POS & Inventory.
Closely monitor execution of key programs to capture leanings and drive for continuous improvement
Development and delivery of all relevant communication touch-points for sales execution.
About you
Liquor or wine brand or trade marketing experience, 8+ years preferred
FMCG sales experience will be beneficial
Proven leadership and influencing skills to drive delivery of business objectives
Strong project management & planning skills
A clear and confident communicator who can build strong relationships
Ability to work autonomously and self-regulate workflow and approvals as necessary
Experience in managing agencies
Experience in managing $A&P budgets
Verbal and written English is a must