Job Information
ManpowerGroup B2B ABM Manager in San Jose, California
The Account Based Marketing Managers role is to provide support for end-to-end buyer journeys within the Account Based Marketing framework, focus on strengthening email nurture and track conversion across the enterprise storage and memory business, as well as test and optimize each step in the customer journey. This role is on the CPG Digital Marketing Campaigns team, where you will plan and execute B2B digital campaigns in close coordination with our B2B Campaign Manager, Sales, and Channel Marketing teams. Develop and scale our global ABM program while planning, organizing, and implementing targeted, end-to-end campaigns for key accounts and contacts. This role will be a critical resource in creating opportunities to engage with strategic accounts through display, paid social, email marketing and events (trainings, webinars, in-person sales events).
Duties will range from monitoring and measuring campaign effectiveness, while working with digital agencies to optimize performance and conversions within digital marketing platforms. Work with digital analytic team to determine ROI metrics for each stage of the users digital journey and provide updates on campaign progress. Help connect the dots and measure the effectiveness of ABM activities, and identify clear opportunities for improvement.
• Work with sales and campaign manager to identify top target accounts and objectives that drive growth and enable customer success.
• Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with Sales, B2B Campaign Manager, and cross-functional integrated marketing teams.
• Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns.
• Help design and oversee implementations of intent and stage-based campaigns for tiered target accounts.
• Development of the strategic framework for how nurture tracks are implemented within the ABM buyer journey, across multiple regions.
• Track program results, measure success and report metrics to stakeholders across the business.
• Define and implement repeatable processes to expand the ABM program across all strategic accounts globally.
• Work with B2B Campaign Manager to determine audience segmentation and monitor buyer personas to inform compelling content strategies and end-user experiences aligned to the buyer journey.
• Analyze what is resonating with our target audiences and how to position technical solutions with problem statements.
• Meet with B2B Campaign marketing manager and Sales to ensure that campaign messaging and content aligns to the goals of the campaign to generate new leads and drive them through the buyers journey.
• Oversee the digital campaign asset execution with key team members adhering to established timelines.
• Hands-on knowledge of ABM nurture-based marketing and tools
• Proactive approach and can work both independently and collaboratively to conceptualize campaign improvements.
Minimum Qualifications:
• Bachelors degree in marketing, communication or equivalent experience in related fields
• 5+ years of experience in Global Corporate B2B digital marketing functions
• Hands on experience with a modern ABM tech stack, specifically with Demandbase, Marketo, and Salesforce
• Self-starter with ability to think strategically and deploy tactically, able to connect the dots across campaign objectives and marketing programs.
• A proven ability to partner with global stakeholders and other functions in a highly matrixed organization
• Strong desire to drive improvement,
• Domain expertise in Data Center technology (Cloud/Enterprise architecture, memory and storage technology) is a plus.
• Strong data analysis skills
• Excellent communication and project management skills
• Strong interpersonal skills and maintain positive relationships with colleagues.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.