Job Information
Anywhere Real Estate Sr Product Marketing Manager II - US Based Remote in Riverside, California
Who You Are
As a Sr. Product Marketing Manager II, you’ll lead go-to-market strategies for cross-brand product launches. This role will collaborate closely with brand marketing/GTM teams and product management to develop strategic marketing content and execute integrated campaigns that drive awareness, demand, and adoption.
This highly visible role requires building trust and working closely with key executives, internal teams, and brand partners. An entrepreneurial spirit is necessary in this fast-paced position, working closely with in-development products, and adjusting marketing campaigns and strategies in real-time as roadmaps change. Ultimately, you will be the glue that brings a product and its target users together, binding our GTM strategy to the tactics and stakeholders needed to drive success.
What You’ll Do
Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new product launches.
Create and align custom GTM launch plans, including target personas, positioning & messaging, launch calendars, checklists, deliverables, communication channel strategy, activation plans, and campaign-specific OKRs, with the GTM teams.
Leverage the new Network Activation project framework to develop cross-channel campaign strategies, working closely with the Asst. Product Marketing Manager to manage deployment timelines and report on/analyze results across brands.
Lead cross-functional teams (brand marketing, communications, client success, servicing/ops, and creative teams) to bring our GTM strategy, product positioning and narrative to life, kicking off a cross-functional marketing brief with all teams and working closely to manage timelines and deliverables.
Collaborate with product management to understand and determine value propositions and target audiences.
Determine product marketing KPIs and monitor them to iterate for success.
Weave product feedback, case studies, and testimonials into our product stories.
Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations.
Keep a pulse on market and customer trends.
What You Bring
7+ years of product marketing or related marketing experience.
Expert in positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail.
Proven success leading cross-functional teams to deliver marketing campaigns and initiatives.
Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach.
Strong project management skills with a self-starter ability to multitask and meet deadlines.
Executive presence and ability to command a (virtual) room.
Ability to influence others and build trust quickly across a matrixed organization.
Strong PowerPoint skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management.
Bachelor’s degree in marketing or a related field.
Experience in the real estate industry or PropTech is a plus.
Experience in HubSpot and Canva is a plus.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
EEO Statement: EOE including disability/veteran