Job Information
Pacific Northwest National Laboratory Social Media Manager in Richland, Washington
Overview
Communications creates and provides strategic communications to the Laboratory’s internal and external stakeholders and collaborators. It sets and implements a cohesive strategy to amplify the visibility of PNNL's research and develops standards and efforts that communicate PNNL’s value proposition. In doing so, Communications enhances the Laboratory’s institutional reputation and science and technology agenda. Further, Communications drives employee-focused communications; leads media and outreach to external stakeholders; supports research through robust technical editing, formatting, and graphics support; and protects the Laboratory's reputation through issues management and transparency with news media.
PNNL’s Communications organization is comprised of over 100 talented communications professionals committed to elevating PNNL’s reputation, inspiring action, and engaging audiences by transforming the Lab’s science into influential communications and compelling stories.
Responsibilities
The Social Media Manager is a strategic thinker and proactive team member who will be responsible for developing, implementing, and managing our social media strategy to enhance brand awareness, increase engagement, and drive online traffic. The ideal candidate is a data-driven storyteller with the experience and passion for the latest digital trends, business practices, content curation, and audience growth.
In this role, you will be a key member of the external communications group, where you are responsible for the planning, creation, and maintenance of the social media ecosystem. We seek a leader who can blend strategy and creativity to transform our science mission into inspiring social media content that is exciting and engaging. The ideal candidate will excel at developing a social media persona on behalf of PNNL to engage, build, and grow our online communities strategically harnessing every character, hashtag, and emoji to support the lab’s mission and goals.
This candidate will foster a culture of social media excellence, provide guidance as a trusted advisor, and establish continually evolving best practices.
Social Media Strategy
- Develop and implement a comprehensive social media strategy aligned with business objectives and goals.
Campaign and Content Management
Identify key audiences and curate, create, and tailor content that maximizes engagement and reach for that audience.
Plan, create, and schedule engaging content to include text, images, videos, stories, across platforms such as Facebook, Instagram, X, LinkedIn, and YouTube.
Design and develop social media campaigns to support various business objectives.
Collaborate with designers, copywriters, and others throughout the communications division to provide high-quality content that is consistent with the PNNL voice and brand.
Community Engagement
Create standard operating processes (SOPs) to monitor, engage, and respond to followers and influencers in a timely and professional manner that is in alignment with policy.
Create, socialize, and manage social media policies, processes, and guidelines for PNNL employees, ensuring adherence across all platforms.
Create best practices and standard operating procedures (SOPs) that support timely external communications messaging across all social media channels.
Build and nurture online communities through engaging content and partnerships with online influencers.
Analytics and Optimization
Track, analyze, and report on key performance metrics.
Use insights to optimize content strategy, posting schedules, and audience engagement.
Continually track new formats, trends, and strategies for consideration to improve performance and ROI.
Develop and maintain an editorial content calendar in alignment with business objectives.
Social Media Activation
Develop partnerships with internal stakeholders to provide strategic guidance on social media strategy that aligns with their goals as well as the overall lab communications priorities.
Manage best practices for social media to incorporate accessibility and intellectual property requirements effectively.
Crisis Management
Be prepared to properly identify, address, and route social media issues as they occur in a timely manner.
Create a standard operating procedure (SOP) to address social media issues needing immediate or timely response.
Serve as a member on the information center during times of crises.
Manage social media issues across all channels during crisis communications scenarios.
Qualifications
Minimum Qualifications:
BS/BA and 5+ years of relevant experience -OR-
MS/MA or higher and 3+ years of relevant experience
Preferred Qualifications:
Strong leadership and management skills, with an ability to lead diverse teams through influence as a key communications team member.
Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams.
Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.
Robust strategy and messaging acumen, including a track-record of being effective in this work at previous organizations.
Expertise in conducting data analysis, including the ability to identify, collect and analyze data from various sources to draw relevant insights with social media strategy and external audiences.
Strong ability to stay updated on the evolving social media landscape, industry trends and best practices in social media and communications.
Understanding of and experience with crisis communications protocols and scenarios.
Hazardous Working Conditions/Environment
Not Applicable.
Testing Designated Position
This is not a Testing Designated Position (TDP).
About PNNL
Pacific Northwest National Laboratory (PNNL) is a world-class research institution powered by a highly educated, diverse workforce committed to the values of Integrity, Creativity, Collaboration, Impact, and Courage. Every year, scores of dynamic, driven people come to PNNL to work with renowned researchers on meaningful science, innovations and outcomes for the U.S. Department of Energy and other sponsors; here is your chance to be one of them!
At PNNL, you will find an exciting research environment and excellent benefits including health insurance, and flexible work schedules. PNNL is located in eastern Washington State—the dry side of Washington known for its stellar outdoor recreation and affordable cost of living. The Lab’s campus is only a 45-minute flight (or 3 hour drive) from Seattle or Portland, and is serviced by the convenient PSC airport, connected to 8 major hubs.
Commitment to Excellence and Equal Employment Opportunity
Our laboratory is committed to fostering a work environment where all individuals are treated with fairness and respect while solving critical challenges in fundamental sciences, national security, and energy resiliency. We are an Equal Employment Opportunity employer.
Pacific Northwest National Laboratory considers all applicants for employment without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information (including family medical history), protected veteran status, and any other status or characteristic protected by federal, state, and/or local laws.
We are committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures and in employment. If you need assistance or an accommodation due to a disability, contact us at careers@pnnl.gov .
Drug Free Workplace
PNNL is committed to a drug-free workplace supported by Workplace Substance Abuse Program (WSAP) and complies with federal laws prohibiting the possession and use of illegal drugs.
If you are offered employment at PNNL, you must pass a drug test prior to commencing employment. PNNL complies with federal law regarding illegal drug use. Under federal law, marijuana remains an illegal drug. If you test positive for any illegal controlled substance, including marijuana, your offer of employment will be withdrawn.
Security, Credentialing, and Eligibility Requirements
In accordance with Homeland Security Presidential Directive 12 (HSPD-12) and Department of Energy (DOE) Order 473.1A, new employees are required to obtain and maintain a HSPD-12 Personal Identity Verification (PIV) Credential. To obtain this credential, new employees must successfully complete and pass a Federal Tier 1 background check investigation. This investigation includes a declaration of illegal drug activities, including use, supply, possession, or manufacture within the last year. This includes marijuana and cannabis derivatives, which are still considered illegal under federal law, regardless of state laws.
For foreign national candidates:
If you have not resided in the U.S. for three consecutive years, you are not eligible for the PIV credential and instead will need to obtain a favorable Local Site Specific Only (LSSO)risk determination to maintain employment. Once you meet the three-year residency requirement, you will be required to obtain a PIV credential to maintain employment.
Mandatory Requirements
Please be aware that the Department of Energy (DOE) prohibits DOE employees and contractors from having any affiliation with the foreign government of a country DOE has identified as a “country of risk” without explicit approval by DOE and Battelle. If you are offered a position at PNNL and currently have any affiliation with the government of one of these countries, you will be required to disclose this information and recuse yourself of that affiliation or receive approval from DOE and Battelle prior to your first day of employment.
Rockstar Rewards
Employees and their families are offered medical insurance, dental insurance, vision insurance, health savings account, flexible spending accounts, basic life insurance, disability insurance, employee assistance program, business travel insurance, tuition assistance, supplemental parental bonding leave, surrogacy and adoption assistance, and fertility support. Employees are automatically enrolled in our company funded pension plan and may enroll in our 401k savings plan. Employees may accrue up to 120 vacation hours per year and may receive ten paid holidays per year.
- Research Associates excluded.
**Once eligibility requirements are met.
Click Here For Rockstar Rewards (https://careers.pnnl.gov/rockstar-rewards)
Notice to Applicants
PNNL lists the full pay range for the position in the job posting. Starting pay is calculated from the minimum of the pay range and actual placement in the range is determined based on an individual’s relevant job-related skills, qualifications, and experience. This approach is applicable to all positions, with the exception of positions governed by collective bargaining agreements and certain limited-term positions which have specific pay rules.
As part of our commitment to fair compensation practices, we do not ask for or consider current or past salaries in making compensation offers at hire. Instead, our compensation offers are determined by the specific requirements of the position, prevailing market trends, applicable collective bargaining agreements, pay equity for the position type, and individual qualifications and skills relevant to the performance of the position.
Minimum Salary
USD $84,800.00/Yr.
Maximum Salary
USD $131,300.00/Yr.