Job Information
US Tech Solutions Measurement Marketing Manager in Remote, New York
Job Description:
Responsibilities
Serve as a subject matter expert that understands the nuances between different forms of third-party measurement, how study offerings differ, and strengths and weaknesses of each vendor to provide the best fit for measurement given the campaign initiatives.
Own end to end measurement from starting with study request and scoping campaigns to check feasibility and provide guidance to help ensure campaign is set up in the best way for measurement.
Manage vendor relationships as they shift and evolve from tag-based integration to direct (tagless) integration, as required by the evolving identity landscape and cookie deprecation. Additionally, this person continues to audit new to yahoo measurement solutions to ensure we stay competitive with other media companies and strengthen our ability to sell with more integrations.
Oversee the day-to-day study details, advise on how studies should be set up to showcase the study results in a way that the client wants to see (e.g., creative a vs. creative b, or audience of subscribers vs. audience of non-subscribers). This helps clients lean on Yahoo as a preferred partner to test their learning agendas, and better informs future media activations and spend.
Manage study details via email (each study has typically 65-100+ emails back and forth with the vendors, sales, and the client), as well as the vendors SOW's and payment through procurement portal, which a nuanced process that requires high attention to detail.
Deliver and present study findings to clients, with the ability to interpret results that highlight Yahoo's strengths. Without this, results can easily be misinterpreted, as vendors take a neutral stance and sometimes deliver decks that paint Yahoo in an unfavourable light. Third party measurement experts review decks prior to client delivery and may shift the deck while.
Experience:
3+ years’ experience in a similar role at a media publisher
Understanding of 3P measurement tools
Ability to make strategic recommendations based on client expectations.
Skills:
Measurement tools, Marketing, Campaigns
Education:
- Bachelor's degree or equivalent experience
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com) .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.