Job Information
Nestle Senior B2C Marketing Executive in PETALING JAYA, Malaysia
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia (Nespresso)
Full-time, Bachelor’s degree
4+ years of experience
Position Summary
As a Senior B2C Marketing Executive, you are needed to implement the marketing strategy in physical and online retail and trade channels, maximize Nespresso retail and trade visibility, improve the consumer retail experience (in line with the Consumer experience strategy), and increase consumer acquisition. You are to also support the B2C Marketing Manager in the daily marketing activities and key projects, such as roadshows and activations in boutique & events and ensure high quality and prompt execution of all marketing activities, communications and campaigns.
A day in the life of a Senior B2C Marketing Executive
Retail and Trade Marketing Plan implementations
Plan, coordinate and execute comprehensive marketing plans for Retail and Trade channels, aligning with overall B2C marketing strategies.
Supporting the B2C Marketing Manager in executing campaign launches across Nespresso-owned and partner online & offline channels.
Devise and implement Visual Merchandising strategies for both permanent and temporary setups at Retail and Trade points.
Coordinate with relevant stakeholders and agencies to ensure the seamless execution of campaign-specific communication materials within the Retail and Trade environments.
Manage the end-to-end process of Retail & Trade Point-of-Sale Materials (POSM) activities, including creative development, production, and installation.
Collaborate closely with appointed agencies to guarantee the effective implementation of campaign specific POSM materials.
Coordinate the evaluation and addressing Retail and Trade needs and requirements and liaise with Headquarters stakeholders as necessary for support.
Stay updated on industry trends, competitor activities, and emerging retail and trade marketing practices to drive innovation and continuous improvement.
Work closely with the B2C Marketing Manager to manage budgets allocated for Boutique Decoration and Visual Merchandising within Retail and Trade points.
Regularly review and assess the effectiveness of budget allocations to ensure optimal utilization.
Project / Campaign Management
Work together with B2C Marketing Manager in coordinating the preparation of pre-campaign evaluations, ensuring all necessary components are in place for a seamless launch.
Oversee the post-campaign evaluation process collaborating with relevant teams to gather data, analyze results, and derive actionable insights.
Facilitate effective communication and dissemination of campaign information to various stakeholders across different departments.
Collaborate with cross-functional teams to ensure cohesive execution of marketing plans across channels.
Act as a liaison between the marketing team and other cross-functional teams, ensuring alignment and understanding of campaign goals, timelines, and expectations.
Take charge of preparing internal memos for briefing sessions on campaign information, ensuring all team members are well-informed about campaign objectives, strategies, and key messages.
Support the B2C Marketing Manager in analyzing campaign performance, providing insights and making recommendations for future improvements.
Foster collaboration with the Commercial team (retail, trade, and e-Comm) to ensure alignment of activities and address post-campaign analyses for continual improvement.
Event Management
Manage the set-up of events and actively follow-up to ensure Nespresso standards are maintained throughout the event.
Liaise with appointed agency to lead set-up, manpower selection and material arrangement for consumer events.
Ensure timely follow ups and coordination on all aspects needed before and during events.
Thorough and proper briefing for internal & external stakeholders of event.
Other day-to-day operations
PO Management: Ensure that PO process is properly executed in alignment with finance procedures.
PFME Management; Work with B2C Marketing Manager to ensure DF accuracies in monthly forecast across Retail & Trade Marketing.
What will make you successful
Education: University Degree (or equivalent) in Marketing, Business Administration
Experience working in brands from high-end luxury/premium FMCGs with owned retail network.
Strong marketing and communications ability with a focus on the retail environments
Strong analytical and organization skills with attention to details
Stakeholder management skills and solution-oriented, self-motivated, results-oriented
Passionate about coffee is a bonus.
People are at the heart of our success - all 14,000 of them for Nespresso globally. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow and thrive together