Think Beyond The Label Jobs

What’s the role?

The General Manager Digital Product Personalisation will spearhead the development and execution of the digital product personalisation strategy, aimed at delivering tailored user experiences across all of News Corp Australia's digital platforms.

This role is pivotal in driving user satisfaction, engagement, and ultimately business growth by leveraging data-driven insights and cutting-edge AI personalisation technologies.

The General Manager will collaborate closely with cross-functional teams, including Product, Engineering, Data Science, Marketing and Sales, to create a seamless and individualised user journey that aligns with the company’s overall business objectives. The role will enable the business to personalise and curate interactions at scale with audiences and clients through experiences, content, segments, offers and advertising.

Responsibilities

• Develop and execute a robust digital product personalisation strategy that encompasses user segmentation, content recommendations, dynamic user interfaces, and enablement of the business to personalise and curate interactions at scale with audiences & clients through experiences, content, segments, offers & advertising

• Leverage data analytics and machine learning algorithms to gain deep insights into user behaviour, preferences, and needs

• Collaborate with global Personalisation peers and stakeholders to ensure continued sharing of best practices and future enhancements

• Collaborate with Product Managers and Developers to implement personalisation features and functionalities across digital platforms

• Continuously monitor and optimise personalisation efforts based on user feedback, A/B testing results, and key performance indicators (KPIs)

• Stay at the forefront of personalisation trends and technologies, ensuring our products remain competitive and innovative

• Foster a culture of data-driven decision-making and experimentation within the team, encouraging innovation and continuous improvement

• Communicate the value and impact of personalisation initiatives to stakeholders across the organisation, showcasing successes and learnings

Who are you?

• Strong understanding of personalisation principles, methodologies, and technologies

• Experience in leveraging data analytics and machine learning for user segmentation and targeting

• Proven ability to develop and execute successful personalisation strategies that drive user

• engagement and business outcomes

• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with cross-functional teams

• Data-driven mindset, with a focus on using insights to inform decision-making and optimise user experiences

• Innovative and creative thinking, with a passion for exploring new personalisation possibilities

Education & Experience

• Bachelor’s degree in Marketing, Technology, Data Science, or a related field

• Minimum 8 years of experience in digital product management, personalisation, or a related field

• Proven track record of success in developing and implementing personalisation strategies that deliver measurable results

• Experience in leading cross-functional teams and driving complex projects to completion

• Strong analytical skills, with proficiency in data analysis tools and platforms

• Up-to-date knowledge of the latest personalisation trends and technologies

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition

• Financial wellbeing - Support on making the most of your money

• Perks & discounts - Exclusive offers across a range of products and services

• Giving back - Make a difference to our communities.

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

Category:

Technology, Digital and Data

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.