Job Information
Citigroup Vice President, Cobrand Product Management, Existing Customer Marketing & Events in New York, New York
The American Airlines AAdvantage Co-Brand Product team sits within the U.S. Branded Cards North America business unit. With 35+ years of history, the Citi/AAdvantage cobranded credit program is one of industry’s largest travel loyalty credit card programs. The Citi Product Management team collaborates with American Airlines to design and market a suite of consumer and small business credit cards that use the airline’s loyalty program currency, travel assets, and marketing channels. The team is responsible for defining the strategy for most aspects of the card program, including product value propositions, loyalty marketing, above-the-line advertising, new account acquisition marketing, P&L management, and customer experience.
The Existing Customer Marketing & Events team delivers a comprehensive engagement strategy for the Citi/AAdvantage portfolio’s Consumer and Small Business products. It ensures the profitability of the portfolio by developing and implementing strategies that create an effective customer lifecycle journey from Early Engagement to Retention by driving spend & ANR, improving Cardmember engagement, and creating efficiencies across assets and channels.
Key responsibilities
The VP, Product Management, Existing Customer Marketing & Events role will be responsible for:
Working with internal and external partners to develop and deploy Cardmember communications across a variety of Cardmember marketing programs and channels
Liaising directly with the cobrand partner on the development of cross-organizational marketing strategies and opportunities for further collaboration or efficiencies
Managing an inventory of Cardmember assets to identify gaps and opportunities within the marketing curriculum
Maintaining and providing analysis of Marketing KPIs across assigned programs and channels
Informing future Cardmember marketing strategies, including the development and implementation of enhancement roadmaps
Providing marketing support for major portfolio initiatives by leading the project management and execution of asset development and deployment for assigned programs and channels
Executing Cardmember and internal events, such as Live Nation activations, portfolio sponsorships, and team events
Maintaining all proper controls & risk procedures and documentation
Candidate Qualifications
7+ years of relevant product management or marketing experience
Excellent written and verbal communication skills, with a strong attention to detail
Strong analytical skills and the ability to assess marketing KPI reporting
Ability to work independently and effectively in a fast-paced, matrixed environment
Strong project management skills and experience prioritizing workloads to drive results with a sense of urgency
Experience building relationships and working with both internal & external partners, as well as strong influencing skills
Positive attitude, enthusiasm, and a desire to learn and grow professionally
A customer-focused mindset
Bachelor’s degree required
Job Family Group:
Product Management and Development
Job Family:
Product Management
Time Type:
Full time
Primary Location:
New York New York United States
Primary Location Full Time Salary Range:
$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date:
May 21, 2024
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Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.