Job Information
ISMG - Information Security Media Group Digital Marketing Operations Manager in New York, New York
Our Story
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
We pride ourselves on producing worldwide up-to-date breaking news & top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, & yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person & virtual events designed to provide high-impact education & engagement cybersecurity professionals, leaving them with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units
Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines
Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks
Leading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions
Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo
Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools
Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets
Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlines
What You’ll Bring for Success
Bachelor's degree in a related field
3+ years of experience in a marketing operations and/or web design focused role
Demonstrated success in managing complex web projects & teams using agile methodologies
Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API
Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks
Experience designing & automating multi-channel marketing campaigns using advanced features of Marketo, HubSpot & other tools
Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics
Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools
Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies
Preferred Skills
Familiarity with server-side languages such as Python, or Node.js
Advanced understanding of web security practices & compliance
Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms
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