Think Beyond The Label Jobs

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role will be based in Munich .

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option , meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.   

The Head of Field Marketing, DACH LinkedIn Talent Solutions (12 month FTC maternity cover) will be responsible for executing our marketing strategy in the DACH region, coaching and leading a team of 2 marketers and executing high quality B2B marketing programmes and campaigns in collaboration with regional and global marketing teams. The Field Marketing team creates campaigns, experiences, and touchpoints to engage our core customers and accelerate existing customer growth through the adoption of additional products to support their Talent strategies from hiring and recruitment to developing and engaging employees.

This role will create marketing programmes to engage our customers in Germany, Austria and Switzerland (DACH) to activate the strategy in line with our business objectives and marketing plan. The successful candidate will be responsible for assisting with execution and implementation of our customer marketing efforts including Account-Based Marketing and senior customer engagement programs. This role will lead go-to-market strategies and is considered a key leadership role for the LTS DACH business, working closely with the senior leadership teams to understand the business and customer challenges and bring marketing programs that can help bring sales closer to the customer.

Key aspects of the role include:

People Leadership & Stakeholder Management:

• Collaboratively socialise the DACH marketing plan in line with the Regional Marketing Strategy and execute creatively with local relevance

• Lead, motivate and manage a team of 2 field marketers, investing in onboarding, developing skills and growing their careers

• Set objectives and goals to deliver business impact and prioritize the team’s activities and outputs and provide guidance on success measures

• Drive operational excellence through effective resource management and consistent prioritization

• Act as a trusted marketing partner with the DACH sales leadership and cross-functional team to align marketing priorities with business objectives

Field Marketing Strategy and Tactics:

• Strategy and planning: Contribute to our strategy and planning efforts for key customer marketing in DACH in collaboration with other field market leads and marketing functions   

• Target Account Marketing: Create unique experiences and campaigns to deepen and grow our customer relationships for our key DACH enterprise accounts

• Sales enablement: Partner and communicate effectively with our sales partners to ensure sales teams have the right level of information to be able to engage customers in our marketing initiatives

• Collaborate with cross functional partners e.g., insights, corporate communications, customer success, sales operations - to ensure alignment and maximize success of our marketing programs

• Manage and execute owned & third-party events: Evaluate opportunities to exhibit or speak at third party events and/or manage owned customer events, developing narratives and talk tracks that will resonate with key audiences as part of our DACH marketing plan

• Leverage regional and global campaigns: Work closely with the regional and global marketing teams to leverage programs, content and campaigns and creatively bring them to market for our DACH customers

Basic Qualifications:

• 6+ years of B2B/relevant marketing experience, preferably focused on field or customer marketing

• Experience managing teams/people in the areas of marketing, in Field Marketing or other B2B marketing functions (campaigns, events)

• Business fluency in both German and English

Preferred Qualifications:

• Ability to engage and nurture customers with impact on sentiment and spend

• Demonstrated ability to execute high performing, creative marketing programs in partnership with Field Sales and/or account management teams 

• Strong communicator and collaboration skills across multiple teams and functions 

• Data driven with capability to analyze data to inform campaigns and tactics and able to outline success metrics

• Account-based marketing experience a plus

• Event management (virtual and in person) and content development experience

• Strong stakeholder management and partnership to achieve business and marketing results

• Experience creating and implementing successful marketing campaigns strategies that support bottom of the funnel conversion into sales 

• Enthusiastic about customers: understanding their needs and challenges and turning them into impactful marketing strategies and activations 

• Understanding of different B2B marketing functions and internal cross functional partners

• Initiative-taking and agile: Independently capable of seeking information in an unstructured environment, solving conceptual problems, corralling resources, and delivering timely results in challenging situations

Suggested Skills:

• Stakeholder Management

• Communication

• Event Management

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