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L'Oreal USA L'Oréal Travel Retail Americas - Retail & Digital Marketing Manager - Fragrances (TRAM) in Miami, Florida
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L'Oréal Travel Retail Americas - Retail & Digital Marketing Manager - Fragrances (TRAM)
Miami, FL, Florida
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Permanent
Miami, FL, Florida
Marketing
Full - Time
07-May-2024
WHO WE ARE
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
Most Innovative Companies - Fast Company, 2023
Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
Top 25 World's Best Companies - TIME, 2023
Top Companies for Executive Women - Seamount, 2023
Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
About Travel Retail
Travel Retail Americas oversees all Travel Retail operations across the Americas (over 900 points of sale) including airports, cruise ships, airlines, downtown duty-free stores, and border stores.
A DAY IN THE LIFE
The Retail & Digital Marketing Manager leads the go-to-market strategy for the brands in Travel Retail, defining 360 plans consistent with the international brand positioning and the business’ priorities.
Role will report to Marketing Director
The overall mission:
Define and steer the Retail Strategy to deliver excellence in: on-counter elements, visuals & planograms
Orchestrate on & offline brand activations which may include: OOH media, digital media, off-counter podiums, GWPs
Scope & Responsibilities
Retail (permanent): PLV & visuals strategy management, planograms, opening & refit guidelines.
Retail (temporary): in partnership with Retail Design, define and coordinate animation podiums from concept development to execution, to performance assessment.
Manage/ own/ oversee Gift with Purchase, samples, forecast, mechanics & on-counter implementation.
Media: coordinate the execution of media campaigns (online & offline)
Digital: support digital initiatives such as Beauty Tech / Digital devices for Retail & Animation/ My Beauty Club
WHO YOU ARE
Required Qualifications:
3-5 Years of experience in related field (Marketing, Trade Marketing, Product Management, Events, Digital, Retail Execution)
Creative & strategic thinker with strong project management skills
Ability to work in a fast-paced environment with a strong entrepreneurial spirit
Strong analytical, organizational, and cross-functional skills
Ability to meet deadlines and work as part of a team.
Good knowledge of SAP, MS Office, PowerBI, Planograms tools.
Fluent in English & Spanish, Portuguese and/or French is a plus
Preferred Qualifications:
Previous experience in Beauty Industry Preferred
Soft Skills: Project management, Communication, Prioritization, Manage complexity, demonstrates entrepreneurship.
YOUR FUTURE TEAM
Fragrances Business Unit: join the leading category and largest business unit in Travel Retail Americas, managing an exciting and diverse portfolio of brands from Couture to Lifestyle fragrances. You will be at the forefront of the Retail & Digital Strategy with our business partners by analyzing, recommending, briefing and implementing innovative initiatives O+O & exciting new campaigns.
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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