Cuna Mutual Digital Web Analyst in Madison, Wisconsin

Job Purpose:

The Digital Team Web Analyst role provides analytics and business analysis that enables continuous improvement of digital experiences. This role will measure the value and impact of online features and functionality, manage and update digital content, identify trends, conduct competitive analysis, report on key performance metrics and translate website data into actionable requirements. The ideal candidate is not only highly analytical but can effectively communicate these findings across teams to provide the insights and requirements needed to continue to improve our digital experiences.

Job Responsibilities:

(List of general activities, duties and/or tasks typically performed within the job.)

  • Track key metrics of website performance: unique visitors, page views, time spent, and conversion metrics

  • Develop reporting dashboards and monitor key metrics daily and communicate trends with the appropriate teams

  • Support the collection and integration of data across various sources and systems

  • Execute custom analysis projects identified by Business Owners to support Sales and Consumer Marketing

  • Serve as resident expert for Google Analytics, and future 3rd party analytics tools

  • Identifies Key Performance Indicators for website content and digital campaigns

  • Provides data reporting via reports, dashboards/visualizations

  • Provide recommendations in clear and concise manner that displays clear understanding of data and business objectives

  • Manage website and mobile app content updates

Job Requirements:

(List of general education, background and experience, knowledge, skills and abilities typically required to effectively perform the responsibilities of the job. Also include any required licenses and/or designations.)

  • BS/BA in marketing, market research, computer science, MIS or other related field, or equivalent work experience

  • Experience building designing and analyzing websites

  • Strong Business Analysis skills to gather requirements and communicate business need to designers, development teams, and leadership

  • At least 3 years - including analytical experience in digital marketing role, or technical website development (2+ year)

  • and digital analytics experience using Google Analytics platform including Google Tag Manager (1+ year preferred); experience with additional BI tools

  • Experience with segmentation, test design, reporting and analysis design, measurement strategy development and site analysis

  • Experience translating business needs to analytics requirements, ability to establish and sustain strong business relationships and the ability to effectively prioritize business needs

  • Technical experience with analytic tools and techniques

  • Analytical and detail oriented; ability to turn data into insights by discovering patterns, relationships, anomalies and trends through data exploration; ability to Understanding/knowledge of user behavior and habits, including differences and trends, to help support strategies to accommodate them

  • Excellent organizational and project management skills, with strong attention to detail

  • Multimedia tracking (podcasts, videos, etc) a plus

  • SEO (search engine optimization) experience a plus

  • Social media marketing a plus

Physical Job Analysis:

While performing the duties of this job, the employee is regularly required to sit, stand, write and operate a computer keyboard, standard office equipment and telephone. The employee is frequently required to move about and reach for items. The employee may occasionally lift and/or move up to 10 pounds. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


CUNA Mutual Group’s insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. As a dynamic and growing company, we strive to create a culture of performance, high standards and defined values. In return for your skills and contributions, we offer highly competitive compensation and benefit packages, significant professional growth, and the opportunity to win and be rewarded.

Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

For more than 80 years, CUNA Mutual Group has worked tirelessly to deliver product and service solutions that meet the unique challenges and needs of credit unions and their members. Our vision is unwavering: to be a trusted business partner who delivers service excellence with customer-focused, best-in-class products and market-driven innovation.

Discover for yourself the difference we can make for you.