Job Information
Marriott F&B Marketing Manager in Macau, China
Additional Information
Job Number 25044299
Job Category Sales & Marketing
Location W Macau - Studio City, Avenida de Cotai, Macau, China, China, 999078VIEW ON MAP (https://www.google.com/maps?q=W%20Macau%20-%20Studio%20City%2C%20Avenida%20de%20Cotai%2C%20Macau%2C%20China%2C%20China%2C%20999078)
Schedule Full Time
Located Remotely? N
Position Type Non-Management
JOB SUMMARY
Responsible for implementing the F&B marketing strategy for the hotel. Manages digital marketing platforms and develops a good working relationship with internal leaders and external working partners.
CRITICAL TASKS
Conducting Daily F&B Marketing Activities that Achieve Department Goals
Assists in implementing Brand Marketing activities, and Beverage & Food promotions.
Develops brochure and property collateral materials, making sure all communications are on-brand.
Develops all on/ off property external communications.
Reviews and provides analysis on all website and digital campaign tracking, for both individual property sites as well as third-party platform campaign results.
Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Provides regular tracking and analysis of promotions and digital campaigns.
Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following brand standards, but also on behalf of the individual property.
Using Knowledge of Market Trends and Target Customer Information to Drive Awareness
Evaluates new marketing opportunities for the property.
Ensures property is represented on all quality internet sites that have the potential of providing business.
Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as digital campaign results and Marriott.com property reports.
Participates in strategic marketing planning for property, includes paid, earned, and owned channels.
Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
Building Successful Relationships that Generate Marketing & PR Opportunities
Works with media buyers to plan and execute advertising & paid partnerships.
Assists property in developing promotion strategies for various campaigns, keeping in mind and the campaign goals.
Assists Director of Marketing in coming up with materials, tracking/analysis, and presentations about the hotel.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates, and approving all materials as needed.
Additional Marketing Responsibilities
Keeps detailed files and records on all matters relative to the hotel’s marketing materials (photo usage rights, vendor contracts, etc.).
Ensures that the hotel is following all brand marketing guidelines.
Manages the P&L of MarCom.
Others
Performs other duties as assigned to meet business needs.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.