Job Information
Diageo DTC Media Manager in London, United Kingdom
Job Description :
D2C Media Manager - Maternity leave fixed term contract
About us:
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. It's portfolio also includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the 4 values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about consumers and customers and strive to be better. They value each other, work hard, so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site: https://www.diageo.com/
ROLE DIMENSIONS
Diageo have invested significantly in direct-to-consumer propositions and this role will be instrumental in building a rigorous strategy to bring consumers to both TheBar.com and Malts.com. The role, based in our head office (1HQ), will be key in working closely with DTC Trading, Activation and the Global Digital Factory. The role involves regular interaction with both GB and senior Global business partners and requires experience of presenting upwards within a matrix organization. You will also be responsible for the use of tools and tech such as Salesforce and our CDP, whilst leading the organization in terms of data sharing and driving efficiencies in other areas of Diageo.
Top Accountabilities
Own and deliver the Media and CRM strategies for GB DTC.
Drive effective paid media planning and optimisation that delivers growth in line with DTC ambitions
Lead the annual Diageo connections planning process with PHD, our agency partner, for DTC
Work with agency partners on weekly/monthly reporting requirements
Support the rollout of new tech and tools across CRM and media, leading from a DTC perspective
Working alongside agency support to plan out all CRM journeys, automations and triggers and sign off final creatives and roadmaps
Work collaboratively with the global teams to ensure that GB strategy is aligned to the longer term aims of the Global Brand Teams and Global D2C Teams
Management of the SEO content specialist within the team and lead support for the Community Manager for TheBar.com
Lead agency relationships for content, CRM and media for DTC
Work collaboratively with your peers on delivery of the 360 degree plans covering promotions, activations, commercial and CRM
Support the team where required on developing activations, consumer experiences and general digital marketing efforts
Act as a DMC (Diageo Marketing Code) champion within the team, ensuring content and processes adhere to our guidelines
About You:
Proven experience in leading media and CRM strategy with a Direct-to-Consumer environment
Digital marketing expertise, including CX, UX, multi-channel campaigns and working to a commercial plan
Commercially astute with experience creating plans that deliver business growth
Awareness of creative best practice across digital marketing channels
Experience in eCRM and general understanding of the UX on websites
Excellent attention to detail, time management & prioritisation skills with the ability to manage multiple business partners across multiple projects.
Project Management, Analytical and core selling skills.
Experience of presenting to Board Level members.
Desire to create change & to build the business of tomorrow
Proactive relationship builder
High resilience & positive attitude – able to build powerful relationships and work collaboratively within a team cross-functionally.
Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
Feel inspired? Then this may be the role for you!
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date :
2024-06-14
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)