Job Information
The LEGO Group Assistant. Manager, EMEA Paid Media in London, United Kingdom
Assistant. Manager, EMEA Paid Media
Location London, United Kingdom
Job ID 0000015906
Category Sales, Marketing & Product Management
Job Description
Are you looking to create best in class digital marketing execution for LEGO.com EMEA?
Bring your digital marketing execution skills and affiliate marketing experience to our Ecommerce Performance Marketing team.
In this role you will help shape new ways of working across digital natives in various business units at the LEGO Group, creating innovative approaches, while uniting separate media tactics and teams into a cohesive EMEA performance marketing strategy built on clear numeric KPIs.
Core Responsibilities
Oversee, manage and help grow our Affiliate Program in EMEA – driving visitor and commercial impact on LEGO.com.
Participate in weekly reporting sessions around our sales plans, update teams on EMEA digital performance, and execute the action plans for our Performance Marketing & SEO team.
Drive effectiveness in our Affiliate marketing program across EMEA, establishing strong relationships and building new publisher partnerships to grow LEGO.com.
Identify new opportunities for growth in our EMEA markets, focusing on ecommerce KPIs for sales, new audience growth, and engagement.
Maintain a broad view across digital performance marketing levers including affiliate marketing, search marketing, and programmatic, and support functional teams gain local insights to improve performance.
Play your part in our team succeeding
LEGO® Retail is a fast-paced, energetic team which is concentrated on building up the LEGO® Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences.
Our team is spread across the globe, and we are adept to the current working climate, with dedication to the digitization of workflows and collaboration among all our colleagues. Working within our branded ecosystem, this role will be strongly tied to digital performance metrics across clear KPIs that support not only the online business, but the wider organization. Further, with LEGO.com’s unique position as a brand lighthouse, this role will be especially focused on building brand engagement, and ultimately finding innovative ways to deliver incremental visitors and shoppers into the LEGO Group's world – with a keen eye on data and insights.
Do you have what it takes?
The ideal candidate holds a Bachelor’s degree in a business-related field or equivalent working experience in digital marketing experience across multiple digital channels, including Affiliate, SEO, PPC, and display; together with hands-on affiliate marketing experience across big networks including any of Amazon Associates, Rakuten, AWIN, Webgains, Commission Junction or others in this space. Moreover, budgeting experience across digital channels, with general knowledge of basic finance principles.
Hands-on affiliate marketing experience as a publisher, advertiser or affiliate network account lead, and Adobe Analytics experience, are desirables.
Furthermore, the successful candidate will demonstrate:
Excellent communication skills, comfortable in presenting both broad and detailed views on performance marketing channels.
An incredibly structured and organised approach, to performance data and analysis; proficient levels in excel and analytics platforms.
Ability to work in a fast-paced team, and excited by problem-solving complex challenges, becoming a change lead who can approach obstacles pragmatically.
Proficiency in English language skills, both in written and oral.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO ® team today.