Job Information
Live Nation Marketing Automation Specialist in Live Nation Australasia Melbourne, Australia
Job Summary:
As a Marketing Automation Specialist, you will harness your expertise in Marketing Automation platforms, including Fan Journeys, Automation, and Personalization, to deliver digital solutions that utilise various channels such as email, push notifications, SMS, and in-app messages.
Your responsibilities:
Martech Strategy: Support the VP of Digital Product & Experience in delivering our marketing technology strategy, including solution design and the implementation of new technologies.
Digital Solutions: Address business challenges and develop cross-platform digital solutions using SQL, Liquid, HTML, and CSS.
Reporting and Automation: Develop and automate custom reports and templates to support organizational objectives, facilitating data-driven decision-making.
Data Analysis and Insights : Analyze data to generate actionable insights, guiding strategic decisions and optimizing marketing efforts.
Journey Optimization: Create and optimize fan journeys by identifying data points, segmentation strategies, and triggers to ensure a consistent and engaging customer experience.
Data Management: Maintain and validate data integrity through regular imports, exports, parsing, and queries to ensure overall data hygiene and accuracy.
Performance Monitoring: Monitor, track, and manage usage metrics and overages to optimize the performance of marketing platforms.
Quality Assurance: Conduct thorough testing and validation of campaign setups across all platforms to maintain high-quality standards.
VIP Initiatives: Develop and implement strategic initiatives tailored to VIP experiences, leveraging market insights and aligning with overall business objectives.
Collaboration: Work closely with the VIP Experience team to create and deliver personalized digital and on-premise experiences for fans.
Campaign Coordination: Collaborate with International Media Service teams to respond to campaign briefs, develop media plans, manage budgets, and execute audience targeting strategies for Brand Partners.
Highly regarded skills:
Marketing Automation Platforms: Expertise in tools like Braze, Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent.
Technical Skills: Proficiency in either SQL, HTML, CSS, or Liquid for data manipulation and template customization.
Data Management: Strong skills in data importing, exporting, parsing, validation, and hygiene.
Segmentation and Targeting: Ability to create and manage audience segments and tailor campaigns based on customer behavior.
Reporting and Analytics: Experience in developing custom reports, dashboards, and using analytics tools like Google Analytics and/or Tableau.
About us:
Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000 shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family entertainment, comedy, festivals and much more.
What do we offer?
Ticket perks to our events
Flexible working environment
Health & wellbeing activities and programs, including free counselling
Investment in your personal career development and training
To be part of an innovative and exciting business!
Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!
Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
#LNAPAC #LI-KH3
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.