Job Information
Diageo Regional on trade executive in Lima, Peru
Job Description :
The purpose of the role is to develop the on trade outside the capital city, developing the brand portfolio and generating disruptive experiences for our consumers.
Market context:
The South LAC market is a highly diverse business which includes Peru, Chile, Argentina, Uruguay, Paraguay, Bolivia & Ecuador. This has been identified as a key market for Diageo, given its size, (US$220M NSV with US$70M coming from Peru), complexity and Diageo’s ambition for this geography as a future growth centre.
Province concentrates more than 40% of the volume of the on-trade channel nationwide, with the northern region being the most relevant and vibrant.
Decision making:
Lead the development of the called of universe assigned both in nor – oriente & Centro sur region.
Show great understanding of the channel, its dynamic´s and opportunities.
Execute our brands brilliantly by developing experiences according to consumer motivations and occasions.
Financial responsability:
Accountable for the management of assigned A&P, Trade Spend dedicated to the clients of the call of universe.
Tracking of his or her T&E budget.
Leadership responsability:
Lead the commercial management of the called of universe accounts.
Align business plans together with clients according to the needs of both parties acting as a strategic partners.
A lot of working together with other colleagues and areas.
Lead the definition of commercial plans JBP, with the main operators, clients, assigned to the portfolio.
Build extraordinary relationships with the owners and staff at each assigned location.
Develop the activation plan in conjunction with the CP&A team.
Comply with the activation plan by coordinating and supervising the execution in conjunction with the BTL agency.
Execute 100% of the minimum execution standards according to the defined segmentation of the on trade channel.
Provide solutions to clients needs in administrative issues (Coding, signing, contracts, po´s, billing, etc)
Responsible for the DBA agenda at the location in its portfolio, and for managing a team of 4 people based in Trujillo, Chiclayo, Piura and Arequipa.
Key outputs and deliverables:
Generate growth and constant evolution in the assigned client portfolio in business metrics such as: Volumen, NSV, Coverage, GM.
Analyze on a monthly basis the performance (Sell out, M&E) of the brands and categories in their clients.
Responsible of monitoring DBA metrics.
Qualifications and experience required:
Collage Graduate preferred in the careers of business administration, marketing and related careers with minimun 2 or 3 years of experience in similar positions in FMCG companies.
Managing third party relationships; outstanding interpersonal skills
Excellent Presentation skills.
Intermediate level (English)
Project and budget management
Track record of success in of generating excellent results
Knowledge of the market and the consumer.
Analitycal skills
Flexible working options:
The role is located in Trujillo.
This role requires traveling across Peru.
Desirable to have a car
This role requires availability to visit clients during the night.
Worker Type :
Regular
Primary Location:
Lima
Additional Locations :
Job Posting Start Date :
2024-06-26
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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