Job Information
Nestle Assistant Manager Media in Lahore, Pakistan
POSITION SNAPSHOT
Location: Lahore Headoffice
Company: Nestlé Pakistan
Full-time
POSITION SUMMARY
To strategically manage media agency partnerships, driving accelerated media and digital performance that delivers tangible and measurable business impact.
A DAY IN THE LIFE …
Seamless media planning & buying for Nestlé Brands: This includes overseeing the process of media strategy media plans to ensure they are in line with business & marketing objectives.
Ensure timely reporting, reviews & strategy sessions are happening: This involves preparing and presenting performance reports, conducting regular review meetings with agency partners and internal stakeholders, and facilitating strategy sessions to optimize campaigns.
Ensure implementation of Media Principles: This means upholding Nestlé's media guidelines and best practices in all planning and buying activities, ensuring transparency and accountability.
Working with agency teams to drive digital acceleration & innovations across various business units: This includes exploring and implementing new digital platforms, technologies, and strategies to enhance media effectiveness and reach target audiences. This also involves collaborating on innovative campaign ideas.
Budget Management: Overseeing media budgets, tracking, and ensuring accurate invoicing and reconciliation.
Competitive Analysis: Monitoring competitor media activities and identifying opportunities for Nestlé brands.
Staying Up-to-Date: Keeping abreast of industry trends, emerging media technologies, and best practices to ensure Nestlé remains at the forefront of media innovation.
Problem Solving: Addressing any media-related issues or challenges that may arise, such as campaign performance discrepancies or vendor disputes.
WHAT MAKES YOU SUCCESSFUL?
• Bachelor's or Master's degree in Business, Marketing, Media Management, or Communications.
Skills & Experience:
Understanding of the interconnectedness and key initiatives of business, marketing, media, digital, and e-commerce functions.
Expertise in core business processes, including media planning, digital planning, performance marketing, Search Engine Optimization (SEO), search engine marketing (SEM), influencer marketing, and integrated communication planning.
Knowledge of current consumer, marketing, and media trends, as well as emerging digital trends, platforms, data/technology advancements, AI, and digital content. Digital certifications from Google and Meta are preferred.
Practical experience in media planning, strategy, digital strategy, digital execution, performance marketing, and utilizing Google, Meta, and TikTok dashboards.
Proficiency in MS Office Suite, Power BI, and various digital platforms.
Additional Notes:
Brand & Marketing experience would also add strategic depth to the candidate
Highly analytical skills would be required
Exposure on creative & content development will also be an add on