Job Information
Pedernales Electric Cooperative Digital Communications Specialist in Johnson City, Texas
Digital Communications Specialist
Johnson City, TX, US, 78636
PHYSICAL OFFICE LOCATION: 201 South Avenue F, Johnson City, TX 78636
Hybrid Work Options Available
$78,100 Minimum Starting Base Pay* + KPI Bonuses + Competitive Benefits
Qualifications may warrant greater starting base pay within the full pay range. Individual base pay is determined by experience, job-related skills, and relevant education or training.
Position Summary
The position is responsible for the generation of written communications and graphic design development for digital platforms for internal and external audiences.
Essential Duties & Responsibilities
Conceptualize, create, and distribute engaging digital content internally and externally utilizing multiple platforms.
Develop an editorial calendar and manage content distribution on the internal platforms, including the intranet, email, signage, and digital billboards and all current social media platforms, including Facebook, LinkedIn, X, YouTube, Instagram, and Threads.
Build and implement social media and employee engagement programs that increase engagement and the cooperative’s mission, vision, values, and strategic initiatives.
Write, design, and generate graphics and animations for digital platforms that follow PEC brandings and style.
Develop an understanding of PEC audiences for content development and responses both internally and externally.
Manage paid social media budget and recommend content for paid strategies.
Structure content for targeted audiences based on campaign needs and understand the logistics of targeting abilities of each platform.
Collaborate with team as well as stakeholders and leadership to generate content and ensure that strategic communications and marketing initiatives are consistently met.
Work closely with other departments to post power outage information and reply to member inquiries in a timely, courteous, and accurate manner, particularly during storms and emergencies.
Establish benchmarks and metrics for intranet, social media, and digital communication efforts and recommend strategies to extend the reach of those efforts.
Build relationships with internal experts and stakeholders to gather and share relevant information and updates.
Maintain the security of confidential information
Stay abreast of advances in technology
Demonstrate regular and prompt attendance
Performs other related duties as necessary or assigned
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Supervisory and/or Leadership Responsibilities
None
Knowledge, Skills & Abilities
Skilled in using Adobe Creative Suite for design, layout, and/or animation
Experience in digital marketing communications, writing, graphic design, and animation preferred
Ability to write clearly and succinctly in a variety of communication settings and styles
Knowledge of basic social media platforms and social media best practices
Knowledge of SharePoint administration
Ability to think creatively and support creative thinking in others
Knowledge of using computer systems, which may include setting up and using hardware and software programs, entering data, configuration, or processing information
Knowledge of principles and processes for providing customer service
Knowledge of content management systems
Skilled in translating corporate messaging for the appropriate audience
Skilled in planning, organizing, and prioritizing projects
Skilled in time management
Ability to collaborate with multiple departments to develop relevant and compelling messaging
Ability to work under deadlines, conduct multiple tasks and maintain effective working relationships
Ability to maintain confidentiality
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Minimum Qualifications - (Education, Experience)
Bachelor’s Degree, preferably in Journalism, Communications, Marketing, or related field
Directly related experience may substitute for education
Three years experience working in Communications or Marketing
Valid Driver’s License
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
The employee may be required to stand; reach with hands and arms, stoop and kneel
The employee may be required to sit or stand for long periods of time
The employee may be required to lift, carry, push, pull or move up to 25 pounds
The employee may be required to travel
Exempt employees receive a fixed bi-weekly salary to compensate them for all hours worked during each pay period
This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of essential duties and responsibilities shall not be held to exclude other duties that may be assigned based on the needs of the Cooperative.
Position Open Until Filled
Pedernales Electric Cooperative is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability, protected Veteran status, age, or any other characteristic protected by law.
Join PEC
At PEC, we know happy employees produce great work. As a PEC employee, you’ll find we’re always willing to invest in you — because we know that we do better when you do better.