Job Information
Robert Half Creative Copywriter in Howell, New Jersey
Description We are in search of a talented Direct-to-Consumer (DTC) Copywriter to join our team in Howell, New Jersey. As part of our team, you will leverage your expertise in SEO principles, paid advertising strategies, and emotionally compelling writing to create engaging content for various platforms. This role is crucial in maintaining our brand voice and creating a strong connection with our audience through persuasive copywriting.
Responsibilities:
• Produce high-quality, persuasive copy for various digital channels including landing pages, product descriptions, email campaigns, social media ads, and website content
• Conduct keyword research and implement SEO best practices to optimize copy for search engines, thereby improving organic visibility and driving traffic to our website
• Collaborate with the marketing team to develop ad copy for paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels
• Generate engaging content ideas and contribute to content marketing initiatives, including blog posts, articles, infographics, and video scripts
• Infuse copy with emotional storytelling and brand voice to create authentic connections with our audience, thereby driving engagement and brand loyalty
• Participate in the planning, execution, and optimization of marketing campaigns, providing creative input and ensuring consistency in messaging across all touchpoints
• Work closely with cross-functional teams including marketing, design, product development, and sales to align messaging and achieve campaign objectives
• Stay updated on industry trends, emerging technologies, and best practices in copywriting, SEO, and digital marketing, and apply learnings to improve performance Requirements • Minimum of 3 years of experience in a copywriting role
• Demonstrated proficiency in brand awareness strategies
• Proven experience in ad copywriting for various platforms
• Solid background in email copywriting, including newsletters and promotional emails
• Expertise in promotional copywriting for diverse industries
• Experience in content editing, including proofreading and revising content for clarity and accuracy
• Strong written and verbal communication skills
• Ability to work independently and collaboratively with a team
• Bachelor's degree in English, Journalism, Marketing, or a related field is preferred
• Proficiency in using digital tools and software relevant to the role
• Ability to manage multiple projects and meet deadlines
• Creative thinking and problem-solving skills are essential. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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