Job Information
PVH Corp. Assistant Manager, Digital Marketing, Tommy Hilfiger Asia Pacific in Hong Kong, Hong Kong
Design Your Future at PVH
Assistant Manager, Digital Marketing, Tommy Hilfiger Asia Pacific
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Support the end to end process of content fulfilment in APAC, from content concept development to content management, crew selection and timely asset delivery, working closely with global, regional and local counterparts to harmonize needs and nuances by channel and platform (Social, CRM,VM, Ecom, communications, etc.)
Collaborate with the global team to develop strong product storytelling assets in conjunction with Merchandising and Brand Management teams to achieve category leadership and brand/product affinity.
Coordinate product samples for content shoots.
Support to develop engaging innovative content, suitable for driving viral engagement in the online and social channels.
Manage and allocate production budget/resources and optimize effectiveness of assets from each shoot
Drive operational efficiencies in the creative process to improve speed to market; collaborate with GTM counterparts to continuously evolve workflow processes to maximize effectiveness and efficiency
Identify asset fulfilment solutions to support all channels, including but not limited to channels like Ecom, newsletter and social
Support in approval process of creative assets and ensure compliance of quality standards, including those generated by local markets. Act as the regional creative brand filter for all consumer-facing materials.
Manages all production relationships with outside vendors to ensure consistency with brand guidelines
Support in digital marketing communications ensuring assets have been delivered to key functions
QUALIFICATIONS & EXPERIENCE:
Minimum of 7-10 years of experience in creative and production, product marketing, managerial experience preferred
Knowledge of the various marketing operations and consumer experiences
Strong analytical skills, comfortable with data
Experience working with global and international offices/partners a plus
Skills:
Strong interpersonal skills; positive, energetic and open minded
Strong work ethic, and relentless commitment to quality and efficiency
Excellent communication, written and verbal
Confident and comfortable presentation skills
Ability to lead, inspire and manage teams
Extraordinary attention to detail and organizational skills
Flexibility to adjust quickly to changes and deliver on tight deadlines
Proficiency with personal computers as well as pertinent software packages
Experience with budgets and financial aspects of business
Fluency in English, Cantonese and Mandarin is a bonus
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.