Job Information
Philips Junior Digital Marketing Manager in Farnborough, United Kingdom
In this role, you have the opportunity to:
join a highly successful Digital Marketing team focused on developing and growing our beautiful apps Pregnancy+ and Baby+. Maximize lifetime value of our consumers through direct-to-consumer advertising via the D.A.R.Y.L. self-service advertising platform for all Health & Parenting apps. Support daily operations and implement new App strategies, to optimize campaigns and support markets in different value models i.e. partnerships affiliate programs.
Your role:
Plan and execute high quality advertising campaigns running DARYL (owned Media)
Create and manage the DARYL content library.
Measure and report performance of all advertising campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights’
Collaborate with different teams to optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collect and share global best practices, campaign leanings to support markets in achieving target KPIs.
Maintain close dialogue with Live Ops team and NB team to ensure collaboration.
Manage and approve campaign creatives for our partnerships.
You're the right fit if:
Degree in marketing or a related field
Digital (mobile) marketing skills
Demonstrable experience leading and managing display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
Working knowledge of ad serving tools
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Please submit your full CV, and motivational statement for immediate consideration.
This role offers you the chance to work in our vibrant & exciting new offices in Farnborough, Hampshire in a hybrid working environment. From a competitive salary of £29 000, annual incentive, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the everything on offer.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.