Job Information
Peter Cheng Orthodontic Laboratory Director of Sales and Marketing in Exton, Pennsylvania
Director of Sales and Marketing
Oversee all sales and marketing efforts for existing domestic markets, ensuring consistent growth and development in orthodontic laboratory services. Develop and implement strategic plans for the future growth of international markets, identifying new opportunities and potential areas for expansion in the orthodontic industry. Sustain and enhance current sales and marketing initiatives, continually seeking ways to improve and innovate in line with the orthodontic laboratory services provided. Collaborate closely with the digital marketing and design teams to create cohesive branding and messaging for both online and traditional marketing campaigns, reflecting the quality and craftsmanship of orthodontic appliances. Conduct thorough market analysis to understand trends, customer needs, and competitive landscape in the orthodontic field. Develop strategies to effectively position products and services. Foster strong relationships with existing and potential clients, such as orthodontists and dental practices, through regular communication and personalized service, ensuring their needs are met and expectations are exceeded. Monitor and analyze the performance of marketing campaigns specific to orthodontic products, providing detailed reports and recommendations to management to guide future marketing efforts.
This position requires at least a Master's degree in Business Administration, Marketing or any related business field, +2yr exp in the same or related marketing occupation. $161,262.00/yr Send cv to Peter Cheng Orthodontic Labs, Inc., 615 East Swedesford Road, Exton, PA 19341