Job Information
HEALTHEQUITY, INC. AVP Product Marketing in DRAPER, Utah
AVP Product Marketing
Job Locations
US-Remote
Our Mission
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
Overview
How you can make a difference
We are looking for a talented AVP, Product Marketing who will lead the vision for our Existing Product portfolio and our New and Emerging Product portfolio, grounded in the voice of the customer, value proposition development, and activating your cross-functional marketing partners to design and execute against go-to-market strategies that drive the adoption of HealthEquity's product offerings. As an executive leader of the Marketing team, reporting directly to the CMO, you will work collaboratively and cross functionally with technology, product, and commercial team leaders (including sales, relationship management, marketing, and operations) to influence development strategies, direct, and recommend market positioning of our products and services. HealthEquity is the largest HSA provider in the market and will look to you to innovate and communicate the overall product offering to our valued partners, clients, and prospects.
You will have a proven track record of successful B2B and B2B2C product marketing from the concept to launch phases, preferably in the healthcare and/or benefits industries, and shared accountability for driving $100M+ growth in annual product revenue, as well as supporting core product lines generating over $1B in revenue. Key strengths will include executive presence and influence, the creation of high-quality, differentiated product narratives, presentations, briefs, and core collateral, and expertise leading the development and execution of enterprise level go-to-market strategies across multiple executive stakeholders. You will be expected to lead, develop, and performance manage a team of talented Product Marketers and their contributions throughout the phases of product development for both new and existing products and features. You will elevate how HealthEquity articulates the value of our products' differentiated value, as well as setting best-in-class standards to stay ahead of market trends and aligning with Brand to solidify our position as the #1 provider of HSAs and other consumer-directed benefits in the US.
What you'll be doing
Build foundational capabilities for best-in-class product marketing: persona development and targeting, product market fit and voice of customer research, content strategy and briefing, and competitive positioning.
Oversee the development of external launch strategies, and partner with functions like Business Readiness and Sales Enablement to prepare internal and external stakeholders to successfully bring new products and features to market
Develop go-to-market strategies informed by voice of customer input, ultimately supporting the company's goals product sales and adoption goals
Lead the research strategy on consumer, employer, and broker/consultant or other partner opinions and marketing approaches to aid in performance measurement
Lead overall product messaging, concept, and UX testing in partnership with the Product team
As a key stakeholder in the full life cycle product development process and launch execution, help identify and define processes to ensure scalability, measurement, and customer-centricity; as well as accelerate speed to market
Manage a team of Product Marketing Managers through constructive feedback, coaching, and leadership
Work cross functionally with Product, B2B Marketing, and Brand to deliver executive and sales presentations, product positioning documents, value propositions, core c ollateral, and web content
Lead the development of Product Marketing KPIs metrics to track and report out on overall effectiveness
Participates in... For full info follow application link.