Job Information
Ford Motor Company US Cross Vehicle Marketing Manager in Dearborn, Michigan
In this position…
As the XVL Product Marketing Manager, your role is to lead a cross-functional effort to synthesize customer insights, market trends, and competitive analysis and integrate the voice of the customer from around the world to provide concise, actionable, and data-driven technology strategies that drive revenue growth and enhance the Ford ownership experience.
This role is hybrid out of Dearborn, MI.
What you'll do…
The XVL Product Marketing Manager provides strategic direction to lead the following:
Serve as centralized, global voice of the customer to Tech Strategy & Planning, PD, Integrated Services, and adjacent teams to develop and implement forward model tech feature and experience strategies.
Consolidate cross vehicle Marketing POV and develop robust processes for Ford+ initiatives: Modularity, Complexity, & Cost Attack / TVM; Synthesize input from multiple program teams into a clear, concise, & optimized path forward.
Lead analyses to construct business cases/voice of the customer/marketing POV on any decisions that extend across multiple vehicle lines.
Maintain strong and collaborative relationship with program Product & Consumer Marketing Managers to develop efficiencies and planning opportunities across the product portfolio.
As a XVL Product Marketing Manager you will own:
Feature Prioritization: Evaluate & advocate for key tech features based on customer demand and segment competitive assessments.
Feature Experience Development: Partner with Tech, Strategy, & Planning and Engineering teams to bring features to life in the way our customer expertise and research suggests; Co-create with vehicle level Product Marketing teams to ensure strategy is optimized for all vehicle lines/target customers.
Revenue Generation / Pricing: Partner with Marketing Finance to study the amount a customer is willing to pay for a given feature (understand customer demand and competitive assessment).
Offering Strategy / Take Rates: Study the percentage of customers within a vehicle line / vehicle segment that will opt for given features.
Vehicle Program Feature Implementation: Deploy approved tech strategies to vehicle Product Marketing (share from à To, migration plan, provide implementation support)
Nomenclature: Name new tech related features consistent with brand strategy & target customers
Run XVL forums that support feature integration & socialization, support DPAC, & process initiatives
You will have…
Bachelor's Degree or equivalent experience.
5+ years of experience providing business cases based on data for a product
Even better you will have…
Emotional resilience and willingness to work through ambiguity.
Self-starter capable of operating independently and adapting to dynamic needs.
Ability to simplify complex issues, develop a compelling business case, and persuasively advocate for change leading to action.
Process-oriented; ability to facilitate multiple tasks with an eye for efficiencies.
Keen attention to detail.
Ability to think in white space and be innovative regarding strategic and tactical marketing and overall business opportunities.
Demonstrated teamwork and leadership through influencing and collaboration across the organization.
Proficient in data analysis with the ability to distill data into a compelling and actionable plan.
Understanding of the U.S. product, consumer, and dealer marketplace.
Outstanding written and verbal presentation skills required for senior management interaction.
Overall business acumen and ability to develop innovative strategic and tactical actions.
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid
Requisition ID : 32135