Job Information
TIAA Mgr., Marketing Operations in Dallas, Texas
The Marketing Operations Role collaborates closely with cross-functional Product partners, Brand, Creative Agencies and multiple Suppliers within and external to drive strategic execution as a Omni Channel Lead SME. This includes the journey orchestration execution in the Direct Mail Channel Automated Programs related to end-to-end print production, branded creative, and several IT technology portals through Fulfillment for TIAA Product Partners and Marketing Strategist partners for the Enterprise. The primary focus will be managing Print Production and Fulfillment projects/orders/PDF/Templates both on-line and paper. Additional responsibilities include management of process workflow, budget management, item/kit set up, test, train, and monitor controls to ensure compliance adherence within the operating model report KPI metrics as a SME.
Key Responsibilities and Duties
Accountable for Print Production Campaign/Project execution outcomes and innovational enhancements as a Center of Excellence Ambassador to produce best efficient method.
SME to business DM/Fulfillment and industry expertise.
Lead Product Partners requirements, scope, test, and training efforts in partnership with dependencies of multiple 3rd party IT Technology Resources, Suppliers, Internal IT, Database Marketing, Creative Brand, and Compliance.
Optimize cross-functionality through use of technology, clearly defined governance of marketing processes, and clear communication to the business teams.
Manage 3rd Party Supplier relationships, programs, SLAs, trouble shoot issues, coordinate inventory set up/management of compliant content through score cards and SOPs.
Develop and maintain standard operating procedures (SOPs) for Print/Fulfillment.
Participate in Print/Fulfillment Team and Supplier meeting cadences, bi-weekly, monthly, and quarterly business reviews, project status, score card contributions and KPI metrics
Plus for partner intake & IT experience on technology portals (Work Front, Ad Master, Seismic, Sales Force, MarketSync and Share Point knowledge)
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
This role will combine three pillars (people, process, and technology) to successfully manage all creative files, data, and PDF content for order set up and triaged (if applicable)
People: Work with key business partners and vendors to ensure data quality, accuracy, and timeliness in daily operations. Assist business partners in development of future programs, Development, business rules/business logic for future IT transmissions.
Process: Manage production process associated with project, DM campaigns, orders for Seismic presentations, are received IGO and ensure SLAs are met for execution/delivery. Support process improvements to increase speed to market, reduce re-work and delivers outcomes.
Technology: Use a variety of automation tools to execute and seek opportunities. Write IT technical program requirements, manage inventory controls, and work closely with IT partners for development, UAT and deployment.
Drive automation, data quality/accuracy and efficiency to support transmissions and program journeys.
Assist in engineering Marketing Strategy Optimization, project management, and change management for funnel optimization, trouble shooting, maintaining workflows, introduction of process enhancements, budgeting, while empowering execution and advocating for innovation
Possess detailed knowledge of custom financial products, systems, and extensive knowledge of Print/Fulfillment industry expertise as a subject matter expert (SME)
Monitor and manage operational processes refinement, focusing on efficiencies and process reliability audits
Responsible for the relationship building between 3rd Party Supplier, budget, and invoice processing
Direct vendor’s efforts in creating support materials and processes enhancements for new business offerings
Required Qualifications:
Three plus years of experience in technology/system analysis involving supplier management and marketing operational print and fulfillment support environment or equivalent combination
Three plus years of having a high aptitude for complex problem analysis and resolution
Three plus years understanding of IT development processes and technical concepts
Three plus years skilled at documenting, analyzing, and resolving risks/issues
Three plus years of an inherent drive and desire for continuous improvement
Preferred Qualifications:
Bachelor’s degree in marketing operations or related discipline.
High aptitude for collaboration, complex problem analysis, and resolution
Experience with complex print production, technology systems, data, and process management
Competency in communicating complex ideas, organization, hands-on, and results oriented expert
Self-motivated, detail-oriented professional with the ability to zoom out to see the big picture and solution
Vendor engagement and management
Work independently and as a team player in a fast-paced and rapidly changing environment
Concurrently handle multiple projects and prioritize accordingly
Build relationships and maintain successful working relationships with individuals at varying levels and from different areas of the organization
Strong understanding of financial services industry and ability to grasp new concepts and processes
Ability to operate strategically and tactically based on business needs
Critical thinking and analytical skills
Technical understanding of Print/Fulfillment
Related Skills
Accountability, Adaptability, Continuous Improvement Mindset, Digital Savviness, Marketing Automation, Problem Solving, Process Management, Project Management, Relationship Management, Vendor / Partner Management
Anticipated Posting End Date:
2025-03-17
Base Pay Range: $91,800/yr. - $117,700/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of TIAA Global Capabilities, click here (https://www.tiaa.org/public/support/privacy/tiaa-global-capabilities-privacy-notice) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of TIAA Global Capabilities, click here (https://www.tiaa.org/public/support/privacy/tiaa-global-capabilities-privacy-notice) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
Nondiscrimination & Equal Opportunity Employment
TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088_EEOC_KnowYourRights-1688394514088.pdf)
Pay Transparency
Philadelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)