Job Information
Acxiom VP, Artificial Intelligence (AI) - Remote in Columbus, Ohio
As the Strategic Go-To-Market AI Leader, you will play a pivotal role in defining and executing the go-to-market strategy for our AI services and solutions. You will collaborate with cross-functional teams, including practice leads, product, marketing, sales, and customer success, to ensure the successful launch and adoption of AI initiatives. Your expertise in AI technologies, market trends, and strategic planning will be crucial in driving the growth and success of our AI offerings.
*This role can be located almost anywhere in the North America (US & MX)
What You Will Do:
Go-To-Market Strategy Development: Develop and execute comprehensive go-to-market strategies for AI products and solutions, aligning with business objectives and market opportunities.
Market Research and Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape, providing insights to inform product positioning and differentiation.
Service & Solution Positioning and Messaging: Collaborate with strategy & practice leads, client and marketing teams to define clear, compelling, and differentiated value propositions and messaging for AI services and solutions.
Cross-Functional Collaboration: Work closely with sales, marketing, product development, and customer success teams to ensure seamless execution of go-to-market plans and successful launches.
Sales Enablement: Develop sales enablement materials, including presentations, demos, and training programs, to equip the sales team with the knowledge and tools needed to effectively sell AI solutions.
Customer Engagement : Engage with key customers and stakeholders to gather feedback, understand their needs, and ensure customer-centricity in AI development and go-to-market efforts.
Performance Metrics and Reporting: Define and track key performance indicators (KPIs) to measure the success of go-to-market initiatives, providing regular reports and insights to senior leadership.
Thought Leadership : Represent Acxiom as a thought leader in AI at industry events, conferences, and webinars, building the company's reputation and credibility in the AI space.
Partnerships and Alliances : Identifying and fostering strategic partnerships with external organizations, such as technology vendors, research institutions, and startups, to leverage expertise, access to resources, and accelerate AI innovation.
What You Will Have:
Bachelor's degree in computer science, data science, marketing, or a related field; advanced degree preferred.
Proven experience (10+ years) in AI, machine learning, data analytics, and go to market strategy, with at least 5 years in a leadership role.
Strong technical expertise in AI technologies, including natural language processing, computer vision, predictive analytics, and recommendation systems.
Demonstrated success in developing and implementing AI-driven solutions in a corporate marketing environment, resulting in measurable business impact.
Excellent leadership, communication, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels.
Strong analytical and problem-solving abilities, with a strategic mindset and a focus on driving results and continuous improvement.
#GD17
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
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Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .
Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .