Job Information
Molson Coors Beverage Company Customer Marketing Manager in Chicago, Illinois
Customer Marketing Manager
Date: Jul 2, 2024
Location:
Chicago, IL, US
Requisition ID: 31637
A Career in Beer and Beyond:
Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
The Headlines:
In the role of eCommerce Customer Marketing Manager working in Chicago, IL , you will be part of the Digital team. The CMM will lead the annual marketing planning process and execution for key 3P and Pure Play customers in North America. Additionally, this role will lead projects that accelerate Molson Coors eCommerce business strategies and priorities across retail classes of trade, and cross functional groups. You will be a key contributor to developing the eCommerce practice at Molson Coors and influencing how the organization evolves its go to market capabilities.
This position reports to the Senior Manager, Marketing – eCommerce and works closely with sales, brand marketing, shopper marketing, and other cross-functional teams
The Responsibilities:
Lead the annual Customer Marketing planning process for 3rd party and Pureplay Retailers across North America
Develop omnichannel customer marketing programs rooted in shopper insights and an understanding of market dynamics to address key customer/shopper needs
Build eCommerce capabilities and partnerships with emerging eCommerce platforms (DoorDash, Uber Eats, etc.) to advance organizational strategies
Lead critical eCommerce strategic project initiatives to advance Molson Coors market share in online beer
Understand national brand strategies and programs to tailor to your retailers’ needs based on business priorities
Manage annual media budget and partner with agency to develop onsite and offsite media plans based on campaign objectives
Plan and execute bespoke programming for MCBC’s portfolio of brands from agency briefing, creative development and execution; develop best practices based on learnings
Analyze eCom sales data and paid media performance metrics for monthly and quarterly business reporting to drive actionable insights and inform real-time optimizations
Build deep, collaborative, strategic partnerships with your retailers’ eCommerce teams and sales counterpart
Be an eCommerce subject matter expert to cross functional teams to build organizational eCommerce capabilities
Manage agency scope including building annual scope plan requirements
The Other Qualifications:
You have at least 5 years' experience in CPG eCommerce and / or marketing; Instacart experience is preferred
Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital shoppable media (paid search, retail media networks, social, etc.)
Highly proficient in data analysis and category management tools (IRI, Nielsen, Google Analytics, etc.)
You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
You thrive in ambiguity and can demonstrate success without all the answers or data
You have a strong bias for action – you identify a problem, understand prioritization, and mobilize to solve it
You are a motivated leader that can inspire others; you respect your commitments and are able to obtain optimal results from your team through respect and development
You are a skilled negotiator focused on the client; your constant curiosity fosters your innovative style, and you can equally execute ideas given to you
Work Perks that You Need to Know About:
Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
Ability to grow and develop your career centered around our First Choice Learning opportunities
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
#LI-CK1
Molson Coors is committed to a diverse and inclusive workplace. We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com .