Job Information
Fujifilm Marketing Technology Manager, D2C E-Commerce in Charleston, West Virginia
Position Overview
We are hiring a new Marketing Technology (MarTech) Manager, D2C E-Commerce will report directly to the Director of Marketing, Photofinishing (ID) and will be responsible for implementing the MarTech stack needed to launch Fujifilm’s D2C E-Commerce platform, along with managing and optimizing the stack after launch to meet business goals. This position will also be responsible for hiring and training an Assistant MarTech Manager within the first 12 months of their role. Responsibilities will be managing a new program.
Company Overview
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX® line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Graphic Communication Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.
For more information, please visit https://www.fujifilm.com/us/en/about/region , go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.
FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com .
For further details about our commitment to sustainability and Fujifilm’s Sustainable Value Plan 2030,click here (https://holdings.fujifilm.com/en/sustainability/plan/svp2030) .
Job Description
Responsibilities:
As MarTech lead, your core objective is to enhance our marketing technology capabilities to drive customer engagement and business growth
Be the thought leader and business owner for all MarTech related topics
Serve as a bridge between marketing and the development teams and play a key role in enabling more data-driven marketing campaigns for Fujifilm's D2C e-commerce website
Bring a strategic mindset and technical proficiency to optimize our marketing technology stack and drive business growth
Collaborate in the creation of business strategies and marketing plans
Act as the main point of contact with our software development team by translating marketing needs to define technical project requirements
Work closely with business, marketing and product teams to align strategies and bridge communication gaps
Evaluate and manage marketing technology tools to enhance effectiveness
Work closely with IT and development teams to ensure seamless integration of MarTech stack
Negotiate contracts and manage vendor relationships for optimal productivity
Stay updated with the latest trends in email marketing and CRM technologies, applying best practices to continuously enhance our strategies and systems
Manage relationships with external vendors and partners, ensuring the best technology solutions are sourced and implemented
Ensure data security and governance principles are maintained
Collaborate with software development on data integrations, compliance, and data sharing and backend integration for our marketing campaigns
Keep up to date with emerging trends, and make adoption recommendations
Partner with marketers to develop new dashboards and metrics as needed
Own marketing reporting, data, and dashboards as it pertains to the MarTech stack
Email + Marketing Automation Responsibilities:
Oversee the deployment and management of marketing automation platforms ensuring they meet business requirements and drive actionable insights including web tag management, email automation, MarTech data feed syncs like products, customers and transaction data
Create and execute sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention
Develop and execute aligned SMS strategies
Collaborate with the marketing team to integrate email/SMS marketing with broader marketing campaigns, ensuring a cohesive communication strategy across all channels
Manage and optimize CRM processes to improve customer data analysis and segmentation, facilitating targeted and personalized marketing efforts
Oversee the creation of email content in alignment with marketing plans, including design, copywriting, and A/B testing to ensure high open and click-through rates
Monitor and report on the performance of email marketing campaigns and CRM initiatives, using analytics to drive improvements and innovation in our approach
Manage relationships with external vendors and agencies to ensure high-quality and timely execution of marketing programs
Monitor and report on email campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention
Responsible for the following supervisory responsibilities:
Responsible for hiring and training an Assistant MarTech Manager within the first 12 months of their role
Provide clear objectives and work assignments for the team
Monitor and track employee performance and provides regular and timely feedback
Identify training and growth opportunities to advance the individual team member
Accomplish staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures
Effectively manage team deliverables
Review and approve timesheets for contractors (as needed)
Recruit and onboard contractors as needed for various projects; whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.
Required Skills/Education
Minimum of 5 years of experience in a role at the intersection of ecommerce, marketing technology and data, with a proven track record of driving technology initiatives in the retail sector
Technical expertise in marketing technologies
Experience with web tag management systems (preferably Google Tag Manager) and their application in digital marketing
Proven experience of successfully working with stakeholders across the organization, especially marketing teams, and influencing decisions pertaining to the usage of data & insights for decisions
Must have experience using project management tools like Smartsheet
Experience with ESP deployment and integrations
Experience working closely with vendors, managing project scope, support, schedules and deliverables
Experience working on the technology side of retail, with a solid understanding of ecommerce and in-store operations
Ability to drive the vision, strategy, and delivery of MarTech solutions, aligning them with overall business goals
Excellent written and verbal communication skills to convey complex ideas clearly and effectively to diverse audiences
Experience with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
Strong ability to translate technical details into digestible summaries for a non-technical audience
Strategic thinking and business acumen
Innovative with a goal of continuous improvement
Customer-centric mindset
Salary and Benefits: (Include for roles that are/can be based in NY and CO)
$85,000 depending on experience
Bonus Eligible
Medical, Dental, Vision
Life Insurance
401k
Paid Time Off
EEO Information
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
ADA Information
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department (hlushrteam@fujifilm.com).
Job Locations US-Remote
Posted Date 14 hours ago (2/26/2025 11:21 AM)
Requisition ID 2025-33583
Category Marketing
Company (Portal Searching) FUJIFILM North America Corporation - Imaging Division