Job Information
IBM Email Copywriter in Bucharest, Romania
Introduction
Your mission is to write clear, impactful copy that stands out and motivates people to act. The ideal candidate seamlessly blends personality with product or service benefits, often distilling detailed information into as few words as possible.
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities
Write and edit copy for different digital environments with a focus on email
Collaborate with the Product Manager, Content Manager, and cross-functional teams to ensure copy is clear, impactful, and meets both user and business needs
Work with internal teams and participate in all stages of the creative process, from brainstorming to concept development to providing final deliverables
Write fresh, creative email copy that engages the desired audience and drives conversion
Stay updated on appropriate style guidelines and IBM brand voice
Stay ahead of emerging marketing trends
Own your business area, completing your projects on time with a high degree of autonomy and attention to detail
Be a proactive communicator with a positive attitude
Receive and implement feedback effectively
Embrace the tone and personality of the IBM brand and bring it to life in new, exciting ways
Have fun and be creative
This is a Hybrid role, attendance to the office will be required only 3 times peer week
Submission of Portfolio in your resume is highly recommended
MCCJBID
BCRMCC_23
Required Technical and Professional Expertise
3-5 years of marketing or copywriting experience with an emphasis on product marketing
Bachelor's degree or equivalent experience in English, Journalism, Creative Writing or Advertising
Previous experience in creative copywriting for marketing campaigns a plus
A strong portfolio demonstrating your ability to write for different brands and channels
Bilingual preferred (must speak, read, write fluent English)
Well-rounded writing background including email, video, web, and digital
Self-editing ability to fine-tune impactful copy in as few words as possible
Familiarity simplifying complex terms or ideas into casual, everyday language
Ability to receive feedback and use it constructively
Excellent verbal, presentation, and written communication skills
Enthusiasm for software, AI, and tech
#LI-Hybrid
Preferred Technical and Professional Expertise
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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.