Job Information
EssilorLuxottica Head Marketing Romania in Bucarest, Romania
Head Marketing Romania
Date: Apr 2, 2024
Brand: WS Optical
Location:
Bucarest, RO
WHO WE ARE:
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
JOB SCOPE:
As Head of Trade Maketing you are responsible for the field marketing, advertisement and PR for our EssilorLuxottica products in Romania (covering Essilor Blue, Rhein Vision and frames).
Furthermore, you are working very closely with the sales department and you are preparing and conducting the marketing activities in close cooperation with the marketing team of the CEE and headquarters which is responsible for the implementation of the marketing strategy in CEE.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
Manage the marketing team (3p) and provide guidance, feedback and development.
Development and realisation of the strategic B2B and B2B2C Marketing for the domestic market.
Responsible for the local implementation of the strategic marketing plan and budget.
Control and analyse of objective achievement.
Coordination and planning of the annual marketing plan and budget and marketing calendar based on master plan.
Increase of the market share and name recognition through active product und brand positioning.
Active market and competition observation.
Launch of new and introduced products under consideration of price policy and sales promotion (below the line activities).
Development and structuring of processes to improve the marketing cooperation with local chains and distributors.
Responsible for the right implementation and monitoring of CI guidelines.
Leading and controlling the work with agencies and partners.
Commuting to Rhein Vision (in Ploiești) 1 time per week.
NETWORK OF INTERACTION:
INTERNAL : all departments
EXTERNAL : customers, distributors, media, suppliers
TECHNICAL SKILLS:
Master’s degree in Marketing or Business
10 years’ experience in strategic marketing and marketing mix knowledge
Brand-Management knowledge and Trade Marketing experience
Experience in an international company with strong marketing guidance
Experience with distributors and key accounts
Excellent leadership skills, capacity to build the team spirit and positive team mindset
“Hands-on” mentality, solution-oriented and structured way of thinking and working
Pro-active and customer-oriented
Consistent with a defined strategy
Excellent communication (written and oral) and interpersonal skills
Fluent English and Fluent Romanian
Job Segment: Field Marketing, Ophthalmic, Brand Manager, Branding, Marketing, Healthcare