Job Information
Mill Creek Residential Retail Marketing Manager in Bethesda, Maryland
Welcome to Mill Creek! We’re glad you’re here! At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We want you to know that we encourage you to apply if this job excites you, even if you don’t meet 100% of the requirements. You may just be the right candidate for this role, or another role and make your mark at Mill Creek.
Mill Creek Residential is seeking a dynamic and experienced Retail Marketing Manager to join our team. The Retail Marketing Manager will play a key role in developing and executing marketing strategies to drive traffic, enhance brand awareness, and maximize revenue for retail spaces within our multifamily communities. This individual will collaborate closely with internal teams, community managers, retail tenants, and external partners to create compelling marketing campaigns and initiatives.
Essential Functions/Responsibilities
Develop and Implement Marketing Strategies: Create comprehensive marketing plans to promote retail spaces within Mill Creek Residential communities, aligning with overall business objectives and brand guidelines.
Tenant Relations: Cultivate strong relationships with retail tenants, providing support and guidance to ensure alignment with brand standards and marketing initiatives.
Brand Management: Maintain consistency in branding across all retail marketing materials, including signage, digital assets, and promotional materials.
Digital Marketing: Oversee digital marketing efforts, including website development and management, email marketing campaigns, social media presence, and online advertising to drive foot traffic and increase sales.
Event Planning: Organize and execute special events, pop-up shops, and community activations to engage residents and attract visitors to retail spaces.
Budget Management: Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve marketing goals.
Collaboration: Work closely with internal teams, including property management, leasing, and development, to ensure seamless integration of retail marketing efforts with overall community initiatives.
Reporting and Analysis: Track and analyze key performance metrics, providing regular reports and insights to evaluate the effectiveness of marketing campaigns and inform future strategies.
Edu ca tion an d/or E x p e ri e n c e
Bachelor's degree in Marketing, Business Administration, or related field, preferred.
Minimum of 3-5 years of experience in retail marketing, preferably within the real estate or property management industry.
Proven track record of developing and implementing successful marketing strategies.
Strong understanding of digital marketing tactics, including SEO, SEM, social media, and email marketing.
Excellent communication, negotiation, and interpersonal skills.
Ability to multitask, prioritize projects, and work effectively in a fast-paced environment.
Creative thinker with a passion for innovation and problem-solving.
Skills/Specialized Kn o w ledg e
- Proficiency in marketing analytics tools and software.
Mill Creek is an Equal Opportunity Employer
Are you ready to contribute to the success of Mill Creek Residential? If so, apply today and become part of an organization that believes in uncompromising integrity, celebrating successes, continuous improvement, and working hard, smart and together!
People. Places. Relationships. Our tagline begins with the most important part of Mill Creek, our people. As a multifamily company focused on construction, development, acquisition, and operations of rental communities in the most desirable markets coast-to-coast, we are also committed to ensuring a diverse, equitable and inclusive environment for our resident customer and our associates. We have implemented processes to support DE&I practices throughout the associate lifecycle from recruiting and hiring to ongoing training programs for career advancement. Our growth since our founding in 2011 is nothing short of remarkable – a direct reflection of our team’s contributions. We are committed to listening to our associates and focusing on continuous improvement.
For more information about our DE&I initiatives, please click here (https://millcreekplaces.com/2020-esg-report/) to review our inaugural Environmental, Social, Governance (ESG) Report.