Job Information
Whirlpool Corporation Product Marketing Manager in Benton Harbor, Michigan
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Consumer Packaged Goods & Storage/Org Marketing team reports to the Brand & Product Marketing Senior Manager, through to the Integrated Product Business Unit Director/General Manager. The team of Brand, Shopper, and Product Marketers collaborate to grow our brands through delivering the brand promise in our products, consumer & shopper journeys, and activations.
This role in summary
The Product Marketing Manager, CPG (consumer packaged goods) is responsible for leading the marketing strategy, product development, and product management processes for water filtration, detergent, and appliance cleaner brands. This role drives growth by identifying needs-gap opportunities across the existing portfolio, scoping and overseeing the development and introduction of new strategic products, and managing product performance in the market. The Product Marketing Manager collaborates with cross-functional teams, including brand, shopper, sales, engineering, and supply chain, to ensure successful product launches and sustained market growth.
Your responsibilities will include
Develop and execute comprehensive marketing plans for water filters, appliance cleaners, and cleaning detergents, leading the end-to-end product development process from ideation to launch.
Identify target markets and relevant consumer segments based on market research, consumer insights, and sales performance.
Define product positioning, value propositions, and key messaging to differentiate products in the marketplace.
Develop and validate product concepts and specifications based on thorough market research, consumer insights, and competitive analysis.
Collaborate with engineering to translate consumer insights into technical product specifications also ensuring products meet quality, safety, and regulatory standards.
Guide launch plan development with a cross-functional team, establishing clear objectives, supporting strategy development, and accountability of KPI setting.
Ensure coordinated, on-time delivery of all launch activities and communicate project status, key milestones, and challenges to senior management and stakeholders.
Oversee the product life cycle, including monitoring performance, gathering consumer feedback, making data-driven decisions for product enhancements, and managing updates, improvements, and phase-outs.
Minimum requirements
Bachelor’s degree
5+ years combined experience in product marketing, product development & innovation, CPG brand marketing and/or adjacent role
Experience developing and leveraging consumer insights to define product opportunities
Experience leading projects involving cross-functional teams
Preferred skills and experiences
3+ years experience in CPG industry
Financial acumen
Project management experience
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.
We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.