Think Beyond The Label Jobs

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This position will be located in Bellevue, WA. This is not a remote role, we are a hybrid environment requiring at least 3 days a week in office.* We are looking for an experienced, strategic, and highly analytical Senior Product Marketing Manager to join our dynamic T-Life product marketing team. In this role, you will be primarily responsible for deeply understanding customer behavior across the T-Life app ecosystem, tracking performance metrics, and generating actionable insights to continually enhance customer experiences. You have a deep understanding of the consumer product mindset, product positioning, business management, and the digital & app ecosystem. Sound interesting? Come join our team! Responsibilities: Develop a deep understanding of customer behaviors, preferences, and engagement within the mobile app, using these insights to inform marketing strategies and product enhancements. Own and monitor daily, weekly, monthly, and long-term app performance metrics, identifying trends, insights, and opportunities for optimization. Partner and/or lead consumer research efforts including qualitative and quantitative methodologies, surveys, focus groups, and usability testing to derive actionable insights. Translate data and insights into clear and actionable marketing and product strategies Develop clear, concise, and compelling communications that articulate the value proposition and positioning of our app products to internal and external partners. Collaborate closely with Product, UX/UI, Analytics, and other cross-functional teams to influence product roadmap decisions based on market and user research. Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes. Provide regular, data-informed updates and recommendations to senior leadership to support strategic decision-making and prioritization. Also responsible for other Duties/Projects as assigned by business management as needed. Qualifications: Bachelor's Degree: Marketing, Business, Communications, or relevant field of study such as Computer Science 7+ years experience delivering successful, holistic product marketing strategy that can be tied to increased business revenue Proven track record of using consumer insights to drive impactful business decisions. Experience with designing, implementing, and interpreting consumer research and surveys. Exceptional analytical skills, including proficiency with analytical and visualization tools (e.g., Adobe Analytics, Tableau, Google Analytics). Demonstrated expertise in using data analytics to enhance marketing strategies and customer engagement. Familiarity with A/B testing methodologies and experience in analyzing results to inform marketing decisions. Extensive customer interaction experience and customer success storytelling Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills Proven interaction, interface and program management with cross-functional teams including product management, marketing, data & analytics, and GTM. Basic SQL knowledge or understanding (preferred) * At least 18 years of age * Legally authorized to work in the United States Travel: