Job Information
Amazon Senior Product Marketing Manager, Global Logistics, Cross-Border Fulfillment in Bellevue, Washington
Description
For our customers, the most important thing we can do is give them access to Earth's largest store. Our sellers and our customers are in every country around the world, and our team helps connect them regardless of where they manufacture or where they live. Our team builds Cross-Border Fulfillment solutions (XBF) that help Fulfillment by Amazon (FBA) sellers to make their selection available to customers across every Amazon store, with the sharpest possible prices and with locally available inventory. We develop scalable systems and services, utilizing cutting-edge technology (e.g., machine learning, big data, etc.), to enable world-class global logistics solutions.
We are seeking a talented Senior Product Marketing Manager who has a proven track record of marketing campaigns globally. This role will own the development and execution of our marketing strategy to drive awareness of our products and drive demand generation. In this role, you will primarily be responsible for driving traffic, awareness, engagement, and adoption from selling partners with our Cross-Border products. You will also be responsible for developing a deep understanding of a seller journey and products, by working with stakeholders across marketing, product, and technology. You will also need to display thought leadership to design and run experiments, to build the scope/strategy to enable marketing automation. A successful candidate will be expected to think and act both strategically and tactically, from the creation of plans, to drive the execution. The ideal candidate thrives in an ambiguous environment where they have end-to-end ownership in a white space, is an excellent communicator, and has strong business judgment. This candidate will have experience in both targeted performance marketing and mass marketing, a strong data orientation, and a history of success in building customer demand and product awareness.
Key job responsibilities
Define the strategy and manage the full lifecycle of complex marketing initiatives based on seller insights, tying back to business priorities and goals.
Identify the correct prioritization and build a tiered marketing strategy to focus on the right areas, while providing marketing services globally.
Build, test, and optimize seller campaigns, making continuous improvements based on performance, and identify ways to automate successful campaigns.
Create high-quality, engaging communications for customers across a variety of channels, including emails, social media, display, and others.
Partner with product and technology teams to identify new opportunities: Scope and deliver recommendations on the future state to deliver targeted placements of products and campaigns throughout the seller journey.
Work across business, operations, product, quality, marketing channels, insights, technology, and key external partners globally to create bold, innovative, and strategic plans.
Develop targeting and segmentation strategies, marketing channel measurement and reporting, and strategies to retain customers and deliver topline targets.
Build and own the playbook for new marketplace and product launches.
Represent our team in internal and external meetings, conferences, and trade shows.
Collaborate with PR teams to design strategies and campaigns to drive XBF channels awareness.
A day in the life
Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include:
Medical, Dental, and Vision Coverage
Maternity and Parental Leave Options
Paid Time Off (PTO)
401(k) Plan
Learn more about our benefits here: https://www.amazon.jobs/en/internal/benefits/us-benefits-and-stock
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Experience creating and managing complex, cross-team project plans
Knowledge of analytics tools and web traffic reporting
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! At Amazon, we value people with unique backgrounds, experiences, and skillsets. If you’re passionate about this role and want to make an impact on a global scale, please apply!
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.