Job Information
Publicis Groupe Manager - Media in Beirut, Lebanon
Company description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that understanding people is at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward.
Overview
Responsibility and Focus
Key responsibility in this role will be to become known within the company as someone who can tackle quality control for all media planning, oversee the team on day-to-day projects, and artfully translate strategies into innovative media – all while building robust client relationships and developing your team’s talent. Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
Lead the development and execution of media plans for clients across a variety of industries.
Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
Collaborating with cross-functional teams to develop and execute effective media strategies.
Manage day-to-day client relationships and communications.
Build a strong rapport with clients and business partners.
Mentor and guide junior planning team members.
Quality control for all media planning.
Overseeing team on day-to-day projects.
Responsibilities
Main Tasks
Technical & Product
To develop sound channel strategy and activation in line with the communication plan
To develop and own the projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
To own and oversee all output from the executives/admin to ensure accuracy of the documents shared internally and externally
To be responsible for efficient/accurate admin for the group
Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.
Strong analytical skills and ability to interpret data and market research
Strong grasp of industry trends and best practices
Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
Familiar with and able to describe the characteristics and advantages of the Group's various products and services.
Knowledge of digital media and emerging technologies
Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
Business Acumen & Operational Efficiency
Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners
To conduct regular presentations to clients keeping them informed of all relevant media trends and development
Strong grasp of & ability to develop channel specific strategies, media plans and reports across both Offline & Online Channels
Strong media knowledge of the market, consumer and media research available
Expertise in all relevant industry software and systems such as GWI, EuroMonitor, XPlan, SimilarWeb...
A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant
Deep understanding of the advertising and media industry and the role of media planning within it
Proven ability to manage multiple projects, clients, and stakeholders
Strong project management skills, ability to prioritize, meet deadlines, and work under pressure
Knowledge of how to measure ROI from media plan
Ability to manage internal teams and external vendors and agencies
Innovative & Analytical Mindset
An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc
Ability to think strategically, creatively, and analytically.
Proven ability to identify new opportunities and develop effective solutions.
Strong communication and negotiation skills.
Ability to innovate and improve current processes.
People & Leadership
Seeks others' feedback to develop self-awareness, strengths and address development area.
Is able to proactively raise issues to improve effective team working and collaboration.
Is able to communicate confidently in a clear, concise and articulate manner.
Collaborates with stakeholders and embraces an inclusive based environment.
Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
Able to build relationships quickly with others and engages personally with peers and clients.
Treats others with respect, listens to other perspectives, especially when they are different from own.
Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
Drives a culture of trust with Peers, clients and all other stakeholders.
Self
Is able to take ownership for actions and deals with consequences in a mature manner.
Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Showcases curiosity and open mindset towards new ways of doing things.
Is able to set high impact objectives and goes above and beyond to exceed performance.
Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity and humbleness.
Displays resilience and maintains drives and a positive outlook when faced with challenges.
Qualifications
Education and Experience Required
Bachelor's or Master's degree in marketing, advertising, or a related field.
A four-year college education and 5 to 7 years of media planning and/or buying experience - with at least three years of online experience
Proven ability to mentor and lead a team of planning executives.
Strong organizational skills, team player, ability to multitask, and work under pressure.
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.