Job Information
Nexstar Media Group Social Media Producer in Albuquerque, New Mexico
The Social Media Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity on social channels. They must be highly motivated with an ability to focus and re-focus on constantly changing best practices and algorithms. The ideal candidate will have a strong understanding of social media platforms and trends, video production and graphic design.
Create and execute social media content strategy
Manage all social media accounts with understanding of each unique audience
Create engaging video content for various social media platforms
Monitor reader sentiment and identify ways to increase engagement
Develop original social content for both avid and casual followers
Identify emerging social media platforms and opportunities
Execute on growing local newsletter strategy while tailoring tone to local needs
Maintain an appropriate level of knowledge of social media tools and software
Participate in team meetings and provide input on new media initiatives
Maintain professionalism when communicating with internal and external contacts
Meet deadlines and work independently or as part of a team
Observe SEO trends locally, regionally and nationally
Be detail-oriented and have strong organizational skills
Adjust work schedule to meet departmental demands
Perform other duties as assigned
Requirements & Skills :
Journalism, digital media, video production, social media/web management, or communications degree
Minimum two years' experience as a social media producer
Strong understanding of social media platforms and trends
Excellent computer skills, including Adobe Photoshop, Canva, Adobe Express and other tools
Ability to moderate tone voice to fit platform and brand needs
Strong multi-tasking abilities
Knowledge of audience behavior trends and technical ability to affect them
Ability to monitor and analyze metrics to change strategy as needed
Knowledge of AP style
Understanding of effective writing styles for internal and external audiences
Regularly meets measurements of success
Ability to work nights, weekends, and holidays as needed
Positive attitude, detail and audience oriented, good multi-tasking and organizational skills
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.