Think Beyond The Label Jobs

What will I be doing?

• Lead the development and implementation of comprehensive brand strategies and campaigns, aimed at enhancing brand visibility and engagement across various channels.
• Supervise and guide the marketing department, ensuring team members are aligned with project objectives and deadlines.
• Formulate strategic marketing plans by conducting thorough competitive analysis and staying attuned to customer trends and preferences.
• Collaborate closely with marketing partners and vendors to optimize marketing efforts, leveraging their expertise to fill strategic gaps and maximize impact.
• Strategically allocate marketing budgets across digital, print, and media platforms, prioritizing initiatives with the highest potential for ROI.
• Organize and execute promotional events and activities with meticulous attention to detail, ensuring seamless execution and maximum brand exposure.
• Monitor campaign progress and performance metrics, promptly adjusting strategies as needed to ensure objectives are met.
• Create compelling and engaging content tailored for online platforms, maintaining brand consistency and resonance with target audiences.
• Stay abreast of evolving marketing techniques, trends, and best practices, continuously refining strategies to stay ahead of the curve.
• Utilize advanced web analytics tools and Google AdWords to meticulously track and optimize marketing strategies for maximum effectiveness.
• Develop comprehensive annual marketing plans and budgets in close collaboration with senior management, aligning initiatives with overarching business goals.
• Oversee all aspects of marketing, including social media, websites, digital, and print advertising, ensuring cohesive messaging and brand representation.
• Foster collaboration with internal corporate partners to ensure alignment of marketing strategies with broader organizational objectives and values.
• Plan and execute targeted Google campaigns for Rooms, Spa, and F&B offerings, leveraging data-driven insights to maximize ROI.
• Collaborate synergistically with the Sales team to develop integrated marketing campaigns that drive revenue and foster customer engagement.
• Ensures that property is participating in relevant, approved echannels
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and makes appropriate corrections
• Collaborates with property Revenue team to define and execute the OTA merchandising plan(s)
• Identifies and executes OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Report on the effectiveness of marketing campaigns in line with the predetermined KPIs

What are we looking for?

A Director of Marketing serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

·Bachelor’s degree in business administration, marketing, or a relevant field.

·Proven experience as a Marketing Director

·Excellent leadership, organizational, and analytical skills.

·Strong communication and interpersonal abilities.

·Proficiency in current marketing techniques and tools.

·Familiarity with web analytics and Google AdWords.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands (http://jobs.hiltonworldwide.com/our-brands/index.php) . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job: Casino

Title: Director of Marketing - Conrad Abu Dhabi Etihad Towers

Location: null

Requisition ID: HOT0AKVI

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