Job Information
Unilever Global Assistant CMI Manager - Lifebuoy in Mumbai, India
ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
We are looking to hire a resource in our CMI - Global Lifebuoy, Skin Cleansing Team based at Mumbai HO handling the market of South East Asia.
Key Responsibilities:
Build strategic sustainable business advantage for the Lifebuoy business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.
Build effective and collaborative relationships with marketing business partners and across functions of finance, R&D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research play in the decision-making process. Distill business objectives into clear research briefs, and communicate actionable insights based on data-based findings and logic to enable informed decisions.
Develop an understanding of the marketing mix creation process and ensure clarity of key risky assumptions and hypotheses to be tested in research at respective stages.
Learn and employ a range of qualitative and quantitative research methodologies and primary and secondary data, choosing the methodology/source that is best suited for the business and research objectives at hand.
Ensure rigor in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable.
Key Accountabilities:
Oversee and implement high-quality research and analysis with the support of the line manager:i. Communicate with business partners to identify primary and secondary business objectives in the context of business strategy, summarized in research briefs.ii. Determine optimal research design and methodology in consideration of research objectives, and any budget and timeline considerations, in collaboration with research partner agencies.iii. Conduct and coordinate research with research partner agencies in being involved in research inputs and key deliverablesiv. Analyse, interpret data, and ensure clarity of research findings; discuss with research agency partners where applicable. Share actionable findings and recommendations with business partners and stakeholders
Monitor and summarize the market performance of Lifebuoy and competition across multiple markets and formats with key performance indicators (sales, penetration, equity, etc.), with a clear interpretation of the brand performance vs competition and category, and deep dive into areas of decline for improvement and opportunities for growth
Analyse and synthesize data and information from different sources, whilst identifying where different sources complement others, or where data/information gaps are present
Leverage dashboards and data portals to enable efficient data consolidation across data cuts
Play a supportive role in key business processes with optimal ways of working with business partners as a CMI business partner – e.g. Innoflex, Business Case Development
Skills, Experience & Qualifications:
Demonstrated experience using quantitative/qualitative and analytical skills to generate insights that inform business strategy.
Market research experience on either client or research agency.
Experience in one or more of the following areas:i. Experience in delivering customized research projects - qualitative and/or quantitative.ii. Experience in analysis of syndicated data sources e.g. consumer panel and retail audit
Intellectual curiosity and analytical ability to explore, weigh and consolidate various perspectives in consumer lives and business strategy, to arrive at a reasoned and objective conclusion and recommendation.
High personal responsibility and accountability.
Good team player with great communication skills.
Rigour in quality of work with great attention to detail.
Flexibility to adapt to fast-paced and changing contexts.
Willingness and openness to learn from others and the past, and in envisioning possibilities for the future.
Job Category: Marketing
Job Category: Commercialisation
Job Category: Márketing
Job Type: CMI Specialist
Industry: UnileverExperiencedProfessionals